Dom Pérignon

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Dom Pérignon brand introduction

Dom Pérignon logo

Moët Hennessy Diageo (Shanghai) Co., Ltd., Dom Pérignon, one of the top ten brands of Champagne, founded in 1668, is a subsidiary of LVMH in France, an internationally renowned luxury champagne brand, which enjoys the reputation of Dom Pérignon Champagne King as an aged vintage champagne

Founded in 1668 by the French friar Dom Pierre Pérignon, Dom Pérignon 47 years later, Dom Pierre-Pérignon earned him the nickname "Father of Champagne" by intuding his intuition and insight, as well as years of practice, into a bland wine. At present, Champagne King Dom Pérignon belongs to LVMH, the world's largest luxury group, and its noble quality and rich taste have created a legend in the world of champagne and elevated the winemaking process to a new level of winemaking art and aesthetics. The latest products available on the market include: Dom Pérignon King 2002, 2000 Rosé, 1996 Reserve Rosé Crème.

As early as 1668, when the young friar Dom Pierre Pérignon was appointed head of the Benedictine Hautvillers Abbey cellar, with the ambition of "making the best wine in the world", Dom Pérignon was destined to be immortalized. After 47 years of unremitting efforts, thanks to a natural intuition and insight, as well as years of practice, to infuse the bland wine with soul and charm and give it an elegant form, Dom Pierre Pérignon has earned him the reputation of "the father of Champagne". The Méthode Champenoise, founded by him, took champagne production into a whole new realm. Today, one of the most prestigious and desirable champagne houses in the world, Dom Pérignon continues the prestige that has characterized it since the end of the 17th century, and is synonymous with fine champagnes.

"Making the best wine in the world"

Dom Pérignon has always followed the philosophy and heritage of its founders to create a truly exceptional Dom Pérignon Champagne king. Each bottle of Dom Pérignon King Champagne is an aged vintage, the result of a good harvest of grapes from the same vintage, which is also recognized as an aged vintage after the highest level of consideration. Each vintage is different, and if the grapes harvested do not meet Dom Pérignon's criteria, there will be no vintage champagne this year. Strict criteria imply a spirit of uncompromising, says Richard Geoffroy, Dom Pérignon winemaker, "This is not a matter of value, but of vision and aesthetics, and each bottle of Dom Pérignon is unique." The quality is consistent, but each has a unique personality that will always give people a refreshing feeling. ”

As the first brand in the history of wine to make a public statement of art, Dom Pérignon is committed to the Father of Champagne's mission and ambition to create exceptional and unique champagnes, defining new boundaries in the art of winemaking with ten commitments, elevating the craft of winemaking to a new level. In keeping with the purpose of this manifesto, Dom Pérignon is constantly looking for innovative inspiration in each vintage of the Champagne that is carefully blended, and each time it is up to the winemaker to decide whether or not it should leave the cellar. As Richard Geoffroy, Dom Pérignon's winemaker and author of the manifesto, puts it: "There is no Champagne more touching than the Dom Pérignon Champagne King, yet at the same time with such a mysterious and subtle champagne." ”

The demeanor of the king - the noble bearing that flows from the origin

At the end of the 17th century, it took great foresight and courage to adhere to the goal of "making the best wine in the world", which was the key to Dom Pérignon's success. Since its inception, Dom Pierre Perrignon has continued to innovate and strive for perfection, culminating in the establishment of what became known as the "Champagne Rules". Blessed with astonishing intuition and foresight, this monk sought and discerned the noble promise behind winemaking.

Dom Pérignon's champagne not only led a revolution in winemaking, but also subverted the traditional taste experience, which has been recognized by contemporary royalty and aristocrats. Dom Pérignon became the epitome of the liberal spirit and cemented his position under the English Regency and the leadership of Louis XIV. This way of life gave the 18th century a spirit of conviviality, and the spirit of refinement, prestige, richness and sensuality that emanated from it has a long history, and is the best commentary on the nobility of Dom Pérignon.

Bold innovation – a precious quality

Producing only vintage champagnes, Dom Pérignon was born as the result of bold innovation, a commitment to revolutionize winemaking, born from the vision and ambition to "make the best wine in the world", which has now become the brand statement of Dom Pérignon, the king of Dom Pérignon.

To this day, Dom Pérignon continues to define Zunhua as its founder: to always excel and to keep improving. Each bottle of Dom Pérignon Champagne is carefully blended by the winemaker to choose the perfect balance between the two grapes, the black and white grapes, the Chardonnay and Pinot Noir, and it will be different each time, demonstrating the mastery of the winemaker. All this makes the work of the master winemaker, Mr. Richard Geoffroy, like that of an orchestra conductor: "When a balance is reached, there is an instant burst of passion: it is a rippling gentleness." All the magic is in the tension of the silk strings created by Dom Pérignon. It is precisely this magical tension effect, as well as the ageing years defined by strict criteria, that give it an extraordinary style and make each bottle of Dom Pérignon so precious".

All the elaborate attempts are full of adventure. Each bottle of Dom Pérignon Champagne King Vintage is a creative expression of the inspiration, practice and courage of the era. Dom Pérignon has always strived to make each bottle of Dom Pérignon vintage Champagne unique and to reflect the timeless quality of Dom Pérignon itself through the uniqueness of each bottle. Innovative vinification techniques, combined with the winemaker's unique aesthetic, have always kept Dom Pérignon in a noble and extraordinary manner.

Zunhua charm - the shining historical imprint of the galaxy

Dom Pérignon's roster is like a dream trip, and the stars have become the most star-studded mark in the history of the Dom Pérignon brand. From famous novelist Ernest Hemingway, pop artist Andy Warhol, Hollywood superstars Grace Kelly, Audrey Hepburn, Marlene Dietrich, movie character 007 James Bond, to Princess Diana Diana), U2's lead singer Bono, and Dom Pérignon have been unanimously embraced by celebrities. And Marilyn Monroe was even more unsparing in her praise for the brand, saying: "This is my favorite champagne, Dom Pérignon Champagne King." ”

In recent years, Dom Pérignon has collaborated with one of the world's most talented designers, Karl Lagerfeld, and one of the most influential contemporary artists, Marc Newson, to combine fine wine and art and design, and to continue these cross-border collaborations into a collection that will surprise and surprise.

Dom Pérignon has always had an extraordinary relationship with and inspired the creation of these legends, each of whom has or has had an extraordinary and dynamic personality, an artist, a fashion designer, a visionary, an exceptional business entrepreneur, each of whom has shown an infinite creativity and charm that is in keeping with Dom Pérignon's spirit of transcendence and uniqueness. Thanks to these legends, Dom Pérignon has become a prominent icon of modern luxury and will continue to create a legend in the world of Champagne.

Champagne King auction records

Champagne King has always been recognized as a luxury item, and on May 21, 2010, the Champagne King Reserve Vintage Rosé Champagne broke the world auction record for a single bottle of Champagne at Sotheby's. The Champagne King Reserve Vintage Rosé Champagne sold for HK$1,331,000 in six rare vintages: 1966, 1978, 1982, 1985, 1988 and 1990, with a total of 30 bottles in standard 1.5 litres, selling for HK$1,331,000, setting a new world auction record for a single Champagne lot, with a single bottle selling for more than HK$40,000


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