RollsRoyce Automobile Co., Ltd., founded in 1904 in the United Kingdom, is a world-famous luxury car brand, a large-scale enterprise mainly engaged in automobile production/aircraft engine manufacturing
Rolls-Royce, a brand owned by BMW, was officially established in the United Kingdom in 1906. Rolls-Royce is known worldwide as an "aristocratic" automobile company and is currently one of the world's top three aero engine manufacturers. In 2003, Rolls-Royce Motor Cars became part of the BMW Group. The founders of the company are Frederick Henry Royce and Charles Stewart Rolls. Rolls-Royce's sedans are the epitome of top-of-the-line automobiles and are known worldwide for their luxury. In addition to making cars, Rolls-Royce is also involved in the field of aircraft engine manufacturing, and it is also the best engine manufacturer in the world, and the famous Boeing passenger plane uses Rolls-Royce engines.
Rolls-Royce is the only symbol of the elegance and nobility of the automobile kingdom, no matter how old the Rolls-Royce style is, no matter how expensive it is, there is still no challenger to this day. Rolls-Royce was officially established in England in 1906, and the Silver Ghost sedan was launched the following year, which soon became known as "the best car in the world".
Rolls-Royce
Many people know about Rolls-Royce Motor Cars, but they don't know that Rolls-Royce is also the best engine builder in the world. The famous Boeing airliner uses Rolls-Royce's engine. After World War II, one of Rolls-Royce's main businesses was the production of aero engines. In 1971, the loss of debt led to bankruptcy. Later, under the intervention of the British government, Rolls-Royce was divided into two companies, automobile and aero engines. The Rolls-Royce brand is still used by both companies on two products. Rolls-Royce Aero Engines has regained its vitality and is once again among the world's top three aero engine manufacturers.
Brand features
Once upon a time, Rolls-Royce was almost synonymous with the power, prestige and prosperity of the British Empire. After a hundred years of vicissitudes, it has gradually lost its former glory. However, in March, Rolls-Royce unveiled the 100EX centennial concept car, which is highly likely to be mass-produced, and in May, it launched the Phantom commemorative edition, which is limited to 35 units, to celebrate the company's centennial. The dignity and elegance of the emperor, the restrained domineering - everything is still continuing.
The original Rolls-Royce had two major features compared to its competitors: the simplicity of the manufacturing process and the extremely low noise level of driving, which quickly became Rolls-Royce classics. The first truly legendary "Silver Ghost" was created in 1906 and first unveiled at the Paris Motor Exposition, with its striking golden bell dome radiator, a shape that remains an irreplaceable element of Rolls-Royce design to this day. In addition to its unique appearance, the Silver Ghost also boasts technology that was ahead of its time: forced lubrication; The 7-liter six-cylinder engine produces 48 hp; The top speed was 110 km/h, which was a world record at the time. However, at that time, Rolls-Royce only produced chassis, and most of the vehicles were elegantly assembled by the London company Barker.
The story of the car logo
The Rolls-Royce logo uses two "R's" overlapping each other, symbolizing that you have me, I have you, and that the two have a harmonious relationship. And the famous Flying Goddess logo is derived from a beautiful love story.
"Double R" logo
It's been more than 100 years since Charles Stewartrolls Rolles and Henry Royce first shook hands, and according to an agreement signed between the two in 1904, Mr. Royce was responsible for building the car, while Mr. Rolles was responsible for selling it. Two years later, the two companies officially merged with the aim of producing "the best cars in the world".
Mr. Rawls's efforts attracted the attention of Mr. Rouse, who came from high society in London, and as the founder of the British Automobile Club and agent of the Panhard Company, he soon reached an agreement with Mr. Rice, and the world's most famous double "R" logo was born.
"Goddess of Heaven" logo
The logo was designed by the British painter and sculptor Charles Sykes. At the beginning of the 20th century, Sykes was introduced by his friend Montague to design a sculptural emblem for Rolls-Royce. At the time, Montagu, who was married, was madly in love with his female secretary, Thornton, and implored Sykes to design the logo based on Thornton. So, in Sykes's original design, the statue was of a woman in a robe with her finger on her lips, symbolizing the unspeakable secret love affair between Montague and Thornton. In 1911, it officially became the logo of Rolls-Royce. Since then, the Rolls-Royce Flying Goddess logo has become a beautiful symbol of love.
The mascot on the front of every Rolls-Royce, the winged goddess of joy, is a perfect example of Rolls-Royce's pursuit of perfection. Charles Sykes, the designer of the Rolls-Royce logo, describes his design philosophy this way: "The graceful goddess takes the front of the Rolls-Royce as a fountain of pleasure, swaying in the breeze along the way. This philosophy and the shape of the goddess are the embodiment of Rolls-Royce's commitment to excellence.
Rolls-Royce China
Rolls-Royce Motor Cars Greater China dealer showrooms are located in Hangzhou, Beijing, Shanghai, Guangzhou, Chengdu and Hong Kong. As of 2008, Rolls-Royce Motor Cars has four models; They are the Phantom Standard, the Phantom Extended, the Phantom Soft-Top Convertible, and the Phantom Coupe.
