Cadillac Cadillac

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Cadillac brand introduction

Cadillac Cadillaclogo

Founded in 1902, General Motors of the United States, a luxury car brand, developed the world's first automatic electronic ignition engine, a leading brand in the automobile industry

Cadillac (Hong Kong translated as "Gatorry"), a luxury car brand owned by the General Motors Group of the United States, was born in Detroit, known as the automobile city of the United States, in 1902 (the year of Renyin). For more than 100 years, Cadillac has created countless firsts and industry standards for luxury cars in the industry. It can be said that the history of Cadillac represents the history of luxury cars in the United States. In Webster's Great Dictionary, Cadillac is defined as a synonym for "the best and most prestigious thing of its kind"; It has always been known for its pursuit of the ultimate prestige by the Royal Automobile Club of London, which has always been known for its pursuit of the ultimate in prestige. Cadillac combines the essence of 100 years of history with the wisdom of generations of designers to become a leading brand in the automotive industry.

The famous corolla shield used by Cadillac cars symbolizes its leadership in the automotive industry. This profound and delicate symbol is also a symbol of the Cadillac family's role as a royal nobility, as well as the courage and honor of the ancestors of the founders of the city of Detroit. The Corolla badge is taken from the coat of arms used by Mr. Cadillac. Although Cadillac's coat of arms was not registered as a trademark until 1906. But since September 1902 it was already used. Early coat of arms designs are merlettes sloping to the left, a wreath of tulip buds extending upwards from both sides, converging at the crown at the top.

From 1916 to 1918, the Cadillac logo was a tulip bud on the original registered trademark and a crown encrusted with nine pearls. The crown jewel later became seven, which was designed on a shield. This design has been in use since 1925. In 1933, in order to be more perfectly integrated with Cadillac's flowing car model, the designers gave the logo long wings. After the war, Cadillac introduced a new emblem, including the basic "V" and corolla design. The 1947 emblem combined the "V" with a corolla for the first time. From the 1956 model onwards, the Cadillac badge gradually became longer, lower, and wider. By the 1960 Cadillac model, the emblem was at its widest. In the new century, Cadillac has made a series of recent innovations, including a redesign of the Cadillac Corolla shield emblem. The newly designed logo has bold and sharp edges that reflect Cadillac's futuristic design philosophy. The new corolla retains the existing color combination – golden and pure black – symbolizing wisdom and wealth; Red, symbolizing bold action; Silvery white, representing purity, kindness, virtue and abundance; Blue represents the chivalrous spirit of chivalry. The emblem is based on platinum. This is the first major logo innovation in 27 years, and the first of 30 innovative designs in Cadillac's 97 years.

From the registration of the Cadillac trademark to today's more than 100 years of history, Cadillac sedan has been ridden by countless political, literary and artistic circles and corporate magnates, among these cars, Fleetwood is regarded as the supreme car, mostly used as a ceremonial car, it represents the highest quality and image of GM's luxury cars. The Cadillac has always been the icon of America's most luxurious car.

In 2009, General Motors, which had been severely affected by the subprime mortgage crisis, declared bankruptcy protection in order to seek assistance from the U.S. federal government, and Cadillac, Buick, and Chevrolet were declared to be retained brands after the reorganization.

Henry Martyn Leland, the founder of Cadillac, was a manufacturer in New England. He places great emphasis on machining accuracy, build quality, and the interchangeability of parts, which he sees as the key to rapidly increasing production and scaling up automotive development. By 1906, Cadillac's factory in Detroit had become the largest, most well-equipped, and best-equipped automobile factory in the world at the time, producing the best cars. In 1909, Cadillac joined General Motors, and since then, Cadillac has paid more attention to the luxury and comfort of cars when designing cars. To this day, Cadillac cars continue this tradition and are known all over the world for producing luxury cars.

The Cadillac sedan, in its 100-year history, has had many memorable unique designs and technological innovations that have made it endure in the high-end luxury car market. Today's Cadillac, on the basis of the historical accumulation of 100 years of exquisite technology, has further integrated the development concept of General Motors' innovation, and under the theme of "art and science", it shows the leading style of the future. The spirit of innovation has been present throughout Cadillac's 100-year history.


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