Founded in Italy in 1914, the world-famous sports car brand, a symbol of the perfect fusion of prestige and sportsmanship, the Italian luxury car manufacturer, the Trident logo and the unique radiator grille are its iconic representatives
When the Maserati brothers founded Officine Alfieri Maserati in Bologna, Italy, in 1914, they could not have imagined the impact it would have on the world.
The four Maserati brothers (Alfieri, Edore, Ernest and Bindo) were united by a shared passion for cars and engines, and their vision, passion and professionalism laid the foundation for Maserati's development, which became a world-renowned example of automotive excellence. The legend of Maserati began.
A hundred years of glory, in one line
On December 1, 1914, Alfieri Maserati was born in Bologna, Italy. Since then, Maserati has played an important role in the development of sports car culture. Over the past century, Maserati has achieved great things on the road and on the track, and has survived difficult times time and time again. The challenges of the past have created a strong and distinctive quality and personality of the company.
In addition to its impressive racing achievements and the development of road cars, Maserati is also committed to the development of the company. In 1940, Maserati moved from Bologna to Ciro Minotti in Modena, an important step in the development of Maserati business.
Today, the historic Maserati headquarters is making an extraordinary impact around the world.
Today, Maserati has grown into an internationally renowned top brand with a presence in more than 70 markets around the world. Each Maserati car embodies the brand's heritage and innovation, past and future, memories and visions, and is a unique character that distinguishes it from other car brands. While anchored in Italian genes, Maserati has a firm eye on the world of the future.
Maserati's pride is reflected in the values of excellence that underlie the brand. Next, you'll delve into the storied history of Maserati and learn about the icons, achievements and key models that have shaped the brand's reputation.
Legendary Trident
The Trident is the embodiment of this legend. All racing cars in Maserati's history are stamped with the Trident logo. The logo bears witness to Maserati's history of style change, technological innovation and performance.
The statue of the god of the sea, which has stood in Piazza Maggiore in Bologna since the 16th century, is an important symbol in the history of Maserati. The Trident logo is inspired by the Fountain of Neptune, a common symbol of Bologna and Maserati.
Around 1920, Maserati decided to design a brand identity to give the new car an outstanding image. This was ultimately entrusted to Mario Maserati. He is the only Maserati brother who is not obsessed with cars and is also a talented artist. Mario was inspired by the statue of Neptune, the god of the sea, in Piazza Maggiore, and the trident in the hands of the sea god symbolizes strength and vitality. The red and blue colour scheme in the brand logo is derived from the colours of the flag of Bologna, the city of Maserati at the time.
Today, the Trident has long been integrated with Maserati, symbolizing the unique character of Maserati cars and highlighting Maserati's elegance, luxury and performance.
