Founded in Italy in 1973, it is a world-famous sports fashion brand, and in 2008, Li Ning Co., Ltd. obtained the exclusive license of the brand in China for 20 years
In 1973, LOTTO was founded in Italy. In the early days of LOTTO, LOTTO focused on tennis, and the first thing that came to mind when it came to LOTTO was tennis shoes and tennis T-shirts. Later, LOTTO turned its attention to the world's largest sport, ——— football, which has swept the Apennine Peninsula for nearly a century, providing football boots and sportswear to the green giants, and now even the enforcers ——— referees on the green field also prefer LOTTO. Football supplies are gradually becoming the main battlefield of LOTTO.
Lotto has always occupied an important position in the field of football, and its technical content, brand influence and financial strength are not inferior to other brands in the world, especially in Europe. In particular, lotto has the image spokesperson of Juventus, the newly retired Gullit, Alberdini, the former Barcelona Romario, the Chilean star Zamorano, the former Tianjin Yu Genwei, Milan's Sheva, Dida, Costacuta, Cafu, Seedorf, Juventus's Pierrot, Chelsea's Cech, in addition to the tennis legend Becker, the current Mirza are also LOTTO spokespersons. And its price advantage is quite competitive compared with Adidas, Nike, etc.
In 2008, Li Ning Co., Ltd. (2331.HK) announced that it had signed an agreement with the Italian sports brand Lotto Sport to obtain an exclusive 20-year license for the brand in China at a price of not less than HK$1 billion.
Lotto is a well-known Italian sports brand with well-known Italian design and sports marketing resources focused on football and tennis. This move means that Li Ning Sports has taken an important step towards a multi-brand business strategy.At present, Lotto Sport has been operating in Chinese mainland, with two companies, Lotto (Nanjing) and Lotto (Shanghai), of which Lotto (Nanjing) is mainly engaged in the design, research and development, procurement, distribution and marketing of products bearing the Lotto trademark in China, and Lotto (Shanghai) is mainly engaged in the retail of products bearing the Lotto trademark in China.
