Umbro (Beijing) Sporting Goods Co., Ltd., founded in 1924 in the United Kingdom, is a world-renowned supplier of professional football apparel and equipment, acquired by Nike in 2008 and sold to Iconis Group in 2012

Umbro is a 92-year-old international brand based on the British football apparel manufacturer, founded in 1924 by the British Canfuls brothers. The brothers merged the five letters of their HUMPHREY BROTHERS name to form the word umbro, which was later accompanied by a diamond double diamond motif that became the registered trademark of umbro today. Umbro Ltd., which originated in the United Kingdom, pioneered sportswear and has always focused on football. In 1952, the first Umbro England Sportswear was created, which reached its peak in 1966 with the World Champions of that year wearing the Umbro jersey in all competitions. In the course of Umbro's growth, he has won the World Cup together with a number of green giants. Today, with its experience in manufacturing sports equipment and a deep understanding of modern football, Umbro combines functionality and style to create any piece of football equipment that is an innovative classic. With a history of more than 80 years, Umbro has been steadily developing with the brand concept of focusing on football, and has now become the world's leading supplier of professional football apparel and equipment, with all football-related equipment readily available, so that athletes can fully develop their sports potential.

The Great Incident

In 2008, it was the world's largest manufacturer of sports shoes and apparelNikeAnnounced that it has agreed to acquire Umbro, a British football goods manufacturer, for 285 million pounds (about 4.5 billion Hong Kong dollars).

On October 24, 2012, Nike sold its brand Umbro to Iconis Group of Companies for $225 million. NIKE released the 2013 England home jersey, heralding the official history of the UMBRO England sponsorship.