Xtep (China) Co., Ltd., founded in 1987, is a leading sporting goods company with a unique positioning of "sports fashion", providing fashionable professional equipment and value-added services for sports people
Xtep (China) Co., Ltd., one of the leading sportswear companies in China, was officially listed on the Hong Kong Stock Exchange on June 3, 2008, bringing consumers an "extraordinary feeling" with its unique positioning of "sports fashion".
Xtep has always been a leader in running in China. Since 2007, Xtep has made frequent efforts in the field of running, and has successively cooperated with marathons in more than 20 cities such as Beijing, Shanghai, Hong Kong, Taipei, Xiamen, Guangzhou, and Wuhan, becoming the brand with the most marathon sponsors in Greater China. In addition to many running event resources, Olympic race walking peak athletes Chen Ding, Wang Zhen, Cai Zelin, sprinter Xie Zhenye, javelin Asian record holder Zhao Qinggang and other sports stars are also included in the running endorsement camp. The slogan "Love running, love Xtep" is deeply rooted in the hearts of the people.
At the same time, as a promoter of the development and popularization of youth football in China, Xtep has sponsored national campus leagues, such as the National University Football League, the National University Futsal League, the National High School Campus Football League and other events, to lay out campus football, interact with young people, and help Chinese football flourish. In 2010, Xtep signed with Birmingham City in the English Premier League and in 2011 with La Liga powerhouse Villarreal. In 2016, Xtep joined hands with Andrei Shevchenko, an internationally renowned football star and Ukrainian "nuclear warhead", to jointly create professional football products and successfully introduce them to the market. In April 2016, Xtep also launched the football strategy "Edge Plan", that is, with the mission of planning and building the foundation of Chinese football, through four major initiatives, including event plan, training plan, product plan and promotion plan, hoping to serve 5 million young people in five years.
In addition, Xtep has sponsored the National Games for three consecutive years, showcasing its style at the highest level of the National Games, and in 2015, it became a sportswear partner of the first Youth Games of the People's Republic of China.
In 2015, Xtep made a strong return to the movement and put forward the "3" strategy with consumer experience as the core. "Product", so that the product is upgraded; Sports", which integrates products and services; "Internet", in response to lifestyle trends, full interaction between online and offline. While paying attention to professionalism, Xtep adheres to the dual-track system of "sports and entertainment marketing", and has successively signed contracts with Nicholas Tse, TWINS, Wilber Pan, Jolin Tsai, Gui Lunmei, Han Geng, Tiantian Brothers, Li Yifeng, Lin Zhenna, UNIQ, Du Tianhao, Wang Dongcheng, Zhao Liying and many other popular artists to inherit and consolidate the brand's fashion tonality.
In March 2016, Xtep created China's first running festival, the 321 Running Festival, and since then, runners have their own festival. In April, Xtep officially launched its own football strategy "Edge Plan". In August, Xtep's first running club landed in Beijing Olympic Forest Park, not only providing runners with professional equipment and services, but also creating an atmosphere of easy running. At the same time, Xtep officially became the "Official Partner of China Marathon" of the Chinese Athletics Association, which is both an affirmation and an encouragement for Xtep.
Xtep, with its meticulous efforts in the field of sports, is committed to becoming the world's No. 1 sports fashion brand, and continues to provide fashionable professional equipment and value-added services for sports people, ranking firmly in the forefront of China's sportswear industry.
