Diadona Sporting Goods (Shenzhen) Co., Ltd., an Italian national treasure sports fashion brand, the world's largest footwear and sportswear manufacturer, is known for its ski boots and casual shoes

DIADORA is derived from the Greek word meaning "by talent, talent"

DIADERA WAS FOUNDED IN 1948 BY MARCELLO DANEL IN SAN MARK, ITALY, THE "SILICON VALLEY" OF ATHLEISURE SHOES. After more than 60 years of development, DIADORA has developed into an Italian national treasure sports fashion brand, tennis legend Bjorn Borg, F1 "car god" Senna, world-class striker Inzaghi, Baggio, Roman prince Totti, Ambrosini, the world's best football referee Corina and so on have signed endorsements for DIADORA.

In 2008, the Italian DIADORA brand and Hong Kong Yongjia Group officially formed a strategic partnership in China, Hong Kong and Macao, and jointly established Yongli International Co., Ltd. The brand spirit of "Enjoy Sports, Enjoy Life" is the brand spirit of "Enjoy Sports, Enjoy Life", and the appeal of serving Chinese localized consumers, aiming to perfectly combine DIADORA's experience and advantages in the field of professional sports with delicate, elegant and noble Italian fashion, so that people can enjoy the positive and optimistic fashion attitude conveyed by DIADORA when they feel the real fun brought by the sports process.