Founded in Germany in 1949, the world's top sporting goods manufacturer, with football boots are well-known in the industry, with three parallel strips as the brand logo, and the clover series is its classic product
adidas is the world's top manufacturer of sporting goods. Adidas is named after its founder, Adolf Adi Dassler, and in 1920 began producing footwear products in Herzogenaurach, near Nuremberg. Registered on 18 August 1949 under the name adidas AG. Adidas clothing and sneaker designs usually have 3 parallel strips, as well as on its logo, which is a feature of Adidas.
In the world of sporting goods, adidas has always represented a special status symbol, which some have called the "three lines of victory". Since its founding in 1948, adidas has helped countless athletes achieve great results. Therefore, adidas can also be said to be the best example of the trust and respect of all people.
Since its establishment, adidas has always stood in the world's sportswear brand camp as a "leader", and continues to enjoy the joy of success. That is to say, such an excellent sports brand has not only made outstanding contributions to the world sports industry, but also under his innovation and guidance, the development of the world sports industry economy and sporting goods industry has shown more excitement.
Adidas is the originator of many technological breakthroughs, with more than 700 patents awarded. At Adidas, the world's first pair of skates, the first pair of multi-spike shoes, and the first pair of rubber cast football spikes were born...... In particular, Adidas' screw-in spikes were a revolutionary concept, and they are even credited with the German football team's World Cup victory in 1954.
In world football, Adidas has received more support than any other sporting goods manufacturer. Especially after Adidas released the first pair of spikes, it was supported and loved by top football players, and more than 80% of the players in the 1974 World Cup held in West Germany chose Adidas football boots. In the 1998 World Cup in France, the landlord French team relied on the superior performance of adidas football boots to play a super-level strength to defeat the heroes to win the championship, and French football star Zidane won the title of World Footballer of the Year in 1998, once again proving that the authoritative guarantee of adidas's "three lines of victory" has continued to this day.
In addition to football, Adidas has a presence in sports such as basketball, track and field, tennis, baseball, boxing, swimming and, most recently, extreme sports. Many well-known top sports players have been impressed by the quality of adidas: among the NBA stars in the basketball temple, the once-dominant Jia Ba, the well-known Anthony Walker, and the current high-profile most promising player Kobe Bryant; In the professional tennis world, there are retired Swedish star Eberg, the German "Jade Rosher" Graf who once dominated the back seat, and the British New Hope Henman and Russian beautiful girl Anna Kournikova who have risen in recent years, and the little diva Hingis who has just been snagged; On the baseball stadium are the New York Yankees, who won the 1998 Major League Baseball Championship, and in the boxing ring, Ali, the greatest heavyweight boxer of the century; On the track and field, adidas's reputation has expanded from Arthur Jonath in the 1930s to the likes of Donovan Bailey, Ato Boldon and Haile Gebrselassie.
In addition, since the 1970 World Cup, Adidas has been the official FIFA Ball Sponsor and has provided match balls for every subsequent World Cup.
Adidas also sponsors many sports teams, such as some well-known football and football teams, as well as the NBA league.
The national football teams with Adidas jerseys include China, Hong Kong, Nigeria, Argentina, France, Spain, Japan and more. Adidas sponsors football league teams such as Chelsea, Germany, Benfica, Bayern Munich, Schalke 04, Marseille, Real Madrid, AC Milan, Liverpool, as well as Dalian Shide and Beijing Hyundai in China.
Today, adidas still adheres to the concept of Adi Dassler's perfect shoemaking, constantly exchanging ideas and needs with world-class top athletes and coaches, and after a series of repeated tests and tests, it has developed various ergonomic products that can not only help professional athletes improve their sports performance, but also meet the needs of consumers in the general market for high-quality sports products. In recent years, adidas has not only made new breakthroughs in design and function, but also set off another trend in the fashion trend of the representative three-line design concept, sweeping the current young generation to form a new fashion style, leading the global sports goods towards a more diversified vision.
Adidas Sporting Goods has never lacked excellent high-tech products, because Adidas has always regarded "sports technology" as the original driving force and foundation for the development of the brand, which is also an important reason why the Adidas brand has been fighting the sporting goods market for a long time. Just like the application of a3, T-MAC3, Y-3 and other technologies developed by the brand in recent years, it is of epoch-making significance in the history of global sporting goods.
At the same time, Adidas is accustomed to constantly updating product technology and improving product design capabilities. For example, in 2004, following the launch of the a3 shoe in 2002 with the concept of "three-in-one energy management" of shock absorption, guidance and transmission, adidas once again revolutionized the launch of the "a3 ULTRA RIDE running shoe" with wear-resistant, temperature-resistant and shock-absorbing. In the same year, Adidas launched the "ClimaCool" series of 360-degree breathable sneakers.
Adidas old and new logos
In 1972, adidas first adopted the name "clover". The "Shamrock" represents the Olympic spirit and the goal that athletes have always pursued – higher, faster and stronger. Many people think that the design of "clover" represents a blooming flower, but in fact, it originally represented a world map, connecting the three continental plates, and also symbolized the founder of Adidas. The three straps that Dassler sewed on his sneakers.
In 1996, adidas chose the centenary of the birth of the modern Olympic Games to celebrate the great achievements of the past and look to the future. "Clover" will only appear on the classic series of products, and all other products will use the new "Three Bars" trademark, representing the brand's high-quality connotation and future prospects.
