Founded in 1972 in the United States, the world's sports goods brand, the first air cushion technology has brought a revolution to the sports world, the knife hook brand image is highly recognized, and its Forrest Gump shoes and Air Max series are classics that have swept the market
Nike is a well-known manufacturer of sporting goods worldwide. Nike's logo is a small hook with a simple and powerful shape, which is as fast as lightning, and at first glance it reminds people of the speed and explosiveness that comes with using Nike sporting goods.
Nike has been hailed as "the world's most successful consumer goods company in the last 20 years." In addition to enhancing high-tech sports performance, Nike sneakers are now more fashionable in design, and frequently cooperate with trendsetters from all walks of life in various countries to launch co-branded limited editions. In the U.S., 70 percent of teenagers dream of owning a pair of Nike shoes.
"Sport" is Nike's language
Nike has always regarded it as an honorable mission to inspire every athlete around the world and deliver the best products to them. Nike's language is the language of sport. Nike has invested a lot of manpower and material resources in the development and research of new products. Nike's pioneering air cushion technology has revolutionized the world of sports. The sports shoes made with this technology can protect the athlete's body, especially the ankles and knees, from spraining during strenuous exercise, and reduce the impact and wear on the knees. Sneakers with air cushion technology were a huge hit when they were launched.
In 2001, Nike developed air cushion technology and introduced a new type of shock-resistant technology called Shox. Sneakers produced with this technology are also very popular, and sales are rising. In addition to sneakers, Nike's apparel is also full of innovations. For example, high-performance textiles made with FIT technology can effectively help athletes train and compete in any weather conditions. Other sporting goods manufactured by Nike, such as watches, glasses, etc., are the crystallization of high technology.
Just do it
In 1988, Dan Wieden, founder of Wieden Kennedy, coined the powerful slogan "Just Do It" for Nike's new round of advertising. Nike's "Just Do It" was named one of the five best advertising slogans of the 20th century by the prestigious Advertising Age magazine, and the Nike advertising case was documented in the Smithsonian Institution's case study. Nike's advertising slogan, "Just Do It" is also Nike's sportsmanship philosophy.
Meaning of the flag
The name NIKE is very auspicious in the eyes of Westerners, and it is easy to read and remember, and it can be called very loudly. The Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, but also dynamism and lightness. Nike's Nike logo, the pattern is a small hook, the shape is simple and powerful, lightning fast, at first glance people think of the speed and explosiveness generated by using Nike sporting goods. The sneaker, which bears the name "Nike" for the first time, has a square stud on the sole to enhance stability, and a knife-shaped hook on both sides of the body to symbolize the wings of the goddess.
