H&M旗下高街品牌BODY(Collection of Style)在2012年6月28日进驻香港皇后中心，这是它在欧洲之外的首间分店。与走亲民战略的H&M有所不同，BODY的定价显然更高，设计也更偏极简主义，以线条、剪裁和形质取胜。但目前BODY并没有在亚洲其他地区，尤其是中国大陆扩张的计划。一众喜爱以简洁装扮出街的朋友们将多一个时髦选择。

BODY以售卖设计简洁、紧跟潮流的服饰为主，已在英、德、法及瑞典先后开店，意念虽与H&M有点相似，但质量与价格则比前者定位高。BODY宣布于2012年6月底正式于中环开设香港首间分店，时尚人士们又多一个廉价mix&match的选择。

对于BODY品牌来说，2012年将首度进军欧洲之外市场。在母公司H&M集团的推动之下，品牌自2007年创办以来在欧洲大陆已经开设有五十多间分店。h&m主牌在香港已经开设11间分店。

The BODY brand is distinguished by high-end brand design and mature style, while the price positioning is relatively high. Marie Honda, Brand Manager, said, "Hong Kong is a fascinating city with a lot of energy. That's why we are the first place to go for our first store outside of Europe." The new store will cover an area of 560 square meters and will sell a range of men's, women's and children's clothing.

BODY's latest June LOOKBOOK, women's clothing is the simple and accurate tailoring and white that BODY has always admired, interspersed with this season's trend and elegant pink; For men, it's denim, suits and shorts.