Founded in Japan in 1963, it is a well-known brand in the global casual clothing retail industry, adopting a supermarket-style self-service shopping method, with simple basics as the selling point, and is known for its comfortable fabric/versatility concept and cost-effective products
UNIQLO is a well-known casual brand in Japan, and is a strong core brand of Japan's Fast Retailing Group, which ranks among the top in the global apparel retail industry. We insist on providing modern, simple and natural, high-quality and easy-to-match products to consumers all over the world. The concept of "wild" advocated is also well known to the world.
"Clothes are the supporting role, and the person who wears the clothes is the protagonist" highlights its people-oriented concept of dressing, even if it seems simple and basic, as long as it is carefully matched, it can show its own personality.
UNIQLO's full name is UNIQUE CLOTHING WAREHOUSE, and its inherent meaning is to provide customers with the products they want at reasonable and reliable prices by adopting a supermarket-style self-service shopping method instead of unnecessary decorations.
THE NAME OF THE COMPANY IS FAST RETAILING, WHICH HAS A LOT OF SPECIAL MEANINGS. FAST RETAILING embodies the fundamental corporate spirit of how to quickly commercialize and provide products to customers, and expresses the unshakable belief that they want to be a global retail company with a fast food culture.
The concept is to continue to provide clothing that can be worn by anyone, anywhere, anytime, and anywhere in large quantities at reasonable and reliable prices through a uniform service around the world. Therefore, they have a unique product planning, development and sales system, so as to achieve low cost store operation.
Fast Retailing under the UNIQLO brand was founded in 1963 as a small clothing store selling suits. The current chairman and general manager of the company, Yanai Masa, graduated from Waseda University with a major in economics in his early years, joined Fast Retailing in August 1972, and became the chairman and general manager of the company in September 1984. In 1982, Yanai, who was already the company's senior executive director, was inspired by the warehouse-style sales method on American university campuses during a tour of the United States, and after returning to Japan, he proposed to try to sell clothing in a clothing store through warehouse-type self-service shopping, and introduced a hypermarket-style clothing sales method for the first time in Japan, and realized the low cost of store operation through a unique product planning, development, and sales system.
In June 1984, the first UNIQLO warehousing apparel store was officially opened in Hiroshima, Japan. At the time of the Japanese economic recession, UNIQLO's business strategy was to provide fashionable casual clothing to all consumers at a low price. In order to gather popularity and attract customers, UNIQLO also offered a free breakfast to customers who came to shop, which really attracted a large number of customers. Every morning, there are always many people gathered in front of UNIQLO stores, lined up, received breakfast, and then entered the store to shop.
In 1991, the company quickly began to develop a chain business, and put forward a development plan to establish 1,000 branches, to achieve UNIQLO chain, the United States Limited and GAP stores with national characteristics became the model of UNIQLO expansion; In 1994, UNIQLO was listed on the Hiroshima Stock Exchange and subsequently on the Tokyo Stock Exchange. In 1998, UNIQLO Harajuku opened and the cardigan promotion was a success, beginning the era of "casual wear direct-to-consumer". The so-called "casual wear direct-to-consumer" is to comprehensively revise the business processes such as planning, production, distribution, and sales, and strive to establish the most suitable business model for consumers, the key of which is to produce in large quantities according to the needs of consumers. In this way, relying on its unique business philosophy and business model, UNIQLO has developed all the way. Today, Fast Retailing has become the number one retailer in Japan and the world's top apparel retailer, with nearly 600 stores in Japan alone. It has created a miracle of doubling sales of 111 billion yen in 1999, 228.9 billion yen in 2000, and 418.5 billion yen in 2001, and has become the "No. 1 prosperous company in the 21st century" in Japan, and has become the casual wear brand with the highest market share in Japan. In September 2001, Fast Retailing set up its first overseas store in London, UK, and now UNIQLO has 15 stores in the UK, and within one year of entering Europe, it was named "the most influential and best company in the British market in 2002" by the representative European industry magazine "RetailWeek".
