Guangzhou Friendship Baleno Garment Co., Ltd., founded in Italy in 1981, is a popular clothing brand with high comfort/natural/sex price, and is committed to the design, production and operation of casual wear and knitted clothing
The "Baleno" brand was used in 1981, and the "Baleno" brand itself is an Italian brand, which began to operate in Hong Kong in the 80s of the 20th century, and later entered the mainland for sales. "Baleno" is dominated by men's, women's and unisex casual wear, and its product strength is basic casual wear and knitted clothing, such as T-shirts. "Baleno" is good at gathering the popular elements of the season, showing fashion and generosity.
Baleno's products are particularly suitable for customers who are more subtle, material-conscious and trend-following. We want to create a lifestyle that is comfortable, natural, and lightweight. "Baleno" is not only deeply rooted in the mass trend, but also comfortable to wear, generous and natural. Provide the basic attire of daily life for the public.
The "Baleno" brand has a history of 30 years from 1981 to the present, and it can be regarded as a "long-standing" brand. It is said that during this period, "Baleno" also invited Chow Yun-fat, Maggie Cheung and other superstars as image spokespersons, and the brand became a smash hit in Hong Kong. Later, it entered the mainland for sales, but due to various reasons, the operation was not very ideal.
1996年，Hong Kong德永佳集团有限公司出手收购了“班尼路”商标，并创立“Guangzhou Friendship Baleno Garment Co., Ltd”，重新将班尼路商标进行品牌包装，使得班尼路品牌获得了新生。班尼路服饰公司旗下已经推出十多个品牌，其中较著名的品牌主要有六个，包括：班尼路、生活几何（S&K）、互动地带（I.P.ZONE）、纯真传说（BAMBINI）、水虹（Baleno Attitude）、衣本色（ebase）以及Y'PAY MORE，整体看来班尼路在国内市场推出新品牌的步伐还没有打住，也许还会有More新品牌推出。
Subordinate brands
1. "Baleno" (Baleno): comfortable, natural, value-for-money popular clothing
"Baleno" has been developed for more than nine years through the operation of Deyongjia Group, and has now entered a mature period, with a steady increase in performance, and adopts a two-pronged strategy of self-operated stores and franchisees. The development concept that the "Baleno" brand has always adhered to is: value for money and popularity. In terms of product portfolio, Baleno is dominated by men's, women's and unisex casual wear, and its product strength is basic casual wear and knitted clothing, such as T-shirts. "Baleno" is good at combining seasonal fashion elements, such as infiltrating trendy ingredients into the color matching of clothing and various accessories. Baleno's products are especially suitable for customers who are more subtle, material-conscious and trend-following, and the target age group of the "Baleno" brand is 18-40 years old. We want to create a lifestyle that is comfortable, natural, and lightweight. It is not only deeply rooted in the mass trend, but also comfortable to wear, generous and natural. Provide the basic attire of daily life for the public. We also invited Andy Lau as the brand ambassador and quickly opened our own stores and franchises, which made the brand awareness of "Baleno" quickly spread throughout China and Southeast Asian markets.
2、“生活几何”（S&K）：主要针对时尚、爱“酷”一族
1997 was an important year for both Chinese mainland and Hong Kong, so Baleno Limited decided to establish a fashion brand that could break out of Hong Kong and go global, and "Geometry of Life" was born. "Geometry of Life" targets young people who pursue fashion and love an uninhibited attitude towards life, and the age group of customers is positioned between 16 and 28 years old. In 2002, "Life Geometry" also invited the most popular Taiwanese king pop music group F4 as the image spokesperson, which further consolidated the brand status of "Life Geometry".
3. "Interactive Zone" (I.P.ZONE): brings street culture to consumers
In 2000, street culture became popular, and the "Interactive Zone" brand was born in Asia, with a focus on casual clothing for young people. The "Interactive Zone" has sales outlets across the country, including Hong Kong, Taiwan and Macau. The products of "Interactive Zone" are designed for young customers with character and tentacles, and "Interactive Zone" contains the street culture of the United States and Japan, such as "skateboarding youth" and rock enthusiasts on the street are typical images of "Interactive Zone". The "Interactive Zone" targets customers between the ages of 15 and 25. "Interactive Zone" wants its target customers to have a unique personality and a love for fashion.
4. "The Legend of Innocence" (Bambini): Innocence is the most eternal
The brand was born on June 26, 1997. Bambini, the English word for "legend of innocence", is an Italian word meaning "child"; Bambini's Chinese name is "Innocence Legend" - young people wearing "Innocence Legend" are still "innocent" no matter how "evil" they dress. With the assistance of a group of professional designers, "Legend of Innocence" has shaped its own cultural characteristics. "Legend of Innocence" is a brand that belongs to young people, the age group of customers is locked in the age group of 15-22 years old, they are young people who know how to pursue fashion and have the courage to stand out themselves, they are never clichéd.
5. "Ebase": Because casual is more true
"Clothes Color" was born in Hong Kong in March 2000. The products of "Clothing Essence" are mainly women's clothing and accessories (bracelets, necklaces, sandals, etc.). The customers are between the ages of 15 and 35. "Clothes in real colors" are suitable for work, shopping, or dating. People who wear "clothes" know how to enjoy momentary pleasure, are good at catching up with trends, and they seek convenience, cheap and good food, and shopping pleasure.
6. Baleno Attitude: Not only stylish but also elegant
This can be regarded as a high-end brand of Baleno, stepping into the rainbow store, the first thing you will see is a huge image of Faye Wong impacting the sight. "Shuihong" is a brand specializing in pure women's clothing, which began to operate in Taiwan in the autumn and winter of 1999. The target customers of "Rainbow" are mainly fashionable white-collar women, aged between 20 and 28. This group of customers not only knows how to dress up, but also enjoys the fun of dressing up, and they also have a certain financial ability. The products of "Shuihong" are quite diversified, and with the strong publicity offensive of "Shuihong", the business of "Shuihong" is also thriving.
