Soyute Group Co., Ltd., a listed company, is a youth casual clothing brand targeting young consumers aged 15 to 29, and a clothing enterprise integrating R&D/design/sales and brand building and promotion

Founded in 2005 in Dongguan City, Guangdong Province, the frontier city of China's reform and opening up, Soyute Group started from the operation of the casual clothing brand "Trend Frontline", and has been growing steadily and rapidly, and in November 2010, Soyute Group was successfully listed on the Shenzhen Stock Exchange (stock code 002503). At present, Soyute Group has become a well-known fashion industry group company covering many fields such as casual clothing brand operation, supply chain management, brand management, Internet finance and foreign investment, and has paid national taxes for many years to rank in the forefront of Dongguan private enterprises.

The famous Chinese casual clothing brand "Trend Frontline" operated by the parent company of Soyute Group takes "affordable fashion" as its brand positioning, focuses on the domestic third- and fourth-tier markets, and takes young consumers as its consumer group. By focusing on brand promotion, R&D design and marketing channel construction and other high-end links in the garment industry, the company outsources all production and processing business models, and rapidly expands the "trend front" brand clothing stores to all parts of the country in a combination of direct sales and franchising, and has embarked on a pollution-free, low-energy, high-output, and sustainable scientific development road. At present, there are nearly 2,000 "trend front" brand clothing stores in the country.

In recent years, in order to adapt to the development and changes of personalization, differentiation and niche in the apparel market, the company has focused on planning new ideas for the company's brand development, and has successively launched 10 clothing fashion brands to the market, such as Palsen, Frie Ruilu, Munster, Bimi, Mimeer, Pekonie, Noagawa, D Chaopin, J21, and Hallelai, as a sub-brand of the "trend front", to meet the personalized consumption needs of the new generation of young consumers, and to realize the upgrading of the company's brand development and transformation.

In terms of supply chain management, Dongguan Soyute Supply Chain Management Co., Ltd., a wholly-owned subsidiary, as an operating platform, has invested in the establishment of a number of holding subsidiaries in various textile and garment industry clusters across the country, bringing together supply chain resources and market resources in the region, and using the company's experience and advantages in design and development, centralized procurement, production management, warehousing and distribution for many years, to provide efficient and low-cost supply chain services for fashion industry brands, manufacturers and other customers, and build a wide coverage in the country. Strong supply capacity of the fashion industry supply chain service system.

In terms of brand management, with its wholly-owned subsidiary, Dongguan Brand Management Co., Ltd., as the operating platform, it has invested in the establishment of a number of holding project subsidiaries in the developed areas of the national apparel consumer market, bringing together partners with rich market resources and marketing capabilities in the region, and using the company's experience and advantages in brand management such as store management, product display, brand promotion, personnel training and O2O marketing for many years, to carry out brand agency distribution business for brand enterprises in the fashion life industry, and build an efficient and efficient Perfect fashion industry brand operation and management service system.

In terms of Internet finance, with commercial factoring as the entry point and Shenzhen Qianhai Souyin Commercial Factoring Co., Ltd., a wholly-owned subsidiary, as the operating platform, it carries out commercial factoring business around the fashion and lifestyle industry, and provides comprehensive financial services such as trade financing, accounts receivable management and collection, and credit risk control for upstream and downstream enterprises in the fashion and lifestyle industry. In the future, it will gradually carry out businesses including financial leasing, consumer finance, online investment and financing, etc., to provide all-round and multi-level financial services for the development of the fashion industry.

In order to build the fashion life industry ecosystem of Soyute Group, Soyute Group has also actively expanded its foreign investment in recent years, and has successively invested in Chinese e-commerce clothing brands such as the famous French fashion high-end women's clothing "ELLE", the linen cotton art women's clothing "Yinman" and "Chuyu", the fashionable plus-size women's clothing "Xianmai" and "Xian Lixiu", the fashionable ethnic women's clothing "Xi World", the fashionable Chinese style women's clothing "Yun Simu Xiang" and the commuting lady "Ou Ruier". As well as China's No. 1 retail online education and training platform "Zhongyan Hanhai", one of China's largest cross-border e-commerce platforms "Lalamie" and China's No. 1 university coffee chain brand "Time Capsule". At present, Soyute Group has also set up a Soyute fashion culture industry investment fund, which will continue to choose investment targets that are in a leading position in the fashion and cultural industry or have industry-leading potential and high growth for investment, expand and optimize the industrial layout of Soyute Group, inject strong endogenous power into the sustainable and high growth of Soyute Group in the future, and continuously promote the realization of the strategic goals of Soyute Group.

In the future, on the basis of consolidating and upgrading the existing clothing brand business, Soyute Group will continue to make full use of the resources and investment layout accumulated by Soyute Group in the fashion industry for many years, take supply chain management, brand management and Internet finance business as the core, and vigorously develop into various value-added services in the fashion life industry, so as to provide all-round and multi-level value-added services for all links of the industrial chain. Through the implementation of the "2 1 industrial strategic layout", that is, through the "fashion intelligent manufacturing network", "search network" and big data platform business layout, the search group will be built into a leading fashion life industry comprehensive service provider.