Shanghai Metersbonwe Apparel Co., Ltd., founded in 1995, is a leading brand of local casual clothing, targeting young people aged 16~25 years old with vitality and fashion, and a listed company specializing in clothing chain retail

Shanghai Metersbonwe Apparel Co., Ltd成立于1995 year。公司主要研发、采购和营销自主创立的Meters/bonwe和ME&CITY两大品牌时尚休闲服饰。通过采用"生产外包、直营销售与特许加盟相结合"的经营模式，专注于品牌建设于推广、产品研发、零售网络建设和供应链管理。目前公司已拥有直营门店和特许加盟经营店近4700家。2011年公司全系统销售额突破100亿元，已成为国内休闲服饰的领导品牌之一。

On April 22, 1995, the first "Meters-Bonwe" store was opened in Wenzhou City, Zhejiang Province, and the retail sales of the whole system exceeded 4 billion yuan by 2006, creating a miracle in the development of the industry. There are 1,800 stores nationwide, and 17 branches of Metersbonwe in Shanghai, Wenzhou, Beijing, Hangzhou, Chongqing, Chengdu, Guangzhou, Shenyang, Xi'an, Fuzhou, Harbin, Ningbo, Nanchang and Zhongshan, becoming a leading enterprise in China's casual apparel industry.

In 1998, the company began to gradually move the operation center and R&D center to Shanghai. On December 10, 2005, the group's Shanghai headquarters was officially opened, which is also the 10th anniversary of the establishment of Metersbonwe, marking the group's entry into the second entrepreneurial stage, beginning to shift from business model innovation to management model innovation, using information platform to integrate social resources, build the upstream and downstream ecological chain of the garment industry, and comprehensively improve management. With the help of Shanghai, the fashion capital and economic center's location advantages and favorable platform, fully integrate the allocation of resources, shift from business model innovation to management model innovation, use information platform to integrate social resources, build the upstream and downstream ecological chain of the garment industry, and accelerate the circulation of logistics, information flow and capital flow.

Metersbonwe公司旗下现有：Meters/bonwe、ME&CITY（包括ME&CITY Kids）、AMPM、MooMoo、CH‘IN五大主力品牌，并运营着邦购B2C电子商务平台。