Jeanswest Clothing (China) Co., Ltd., founded in Australia in 1972, is a well-known best-selling brand of casual clothing, a cost-effective popular fashion brand, acquired by Hong Kong Glorious Sun Group in 1990, a large clothing chain retail store

JEANSWEST was founded in Australia in 1972, is one of Asia's largest garment manufacturers, and export traders of Hong Kong Sunrise Group, a subsidiary of Hong Kong Glorious Sun Group, in May 1993 in Shanghai opened the first Jeanswest store, and has expanded over the years, has opened more than 2,000 stores in more than 20 provinces and cities in China, with a large casual wear sales network covering the whole country. Today, Jeanswest has firmly occupied the leading position of domestic casual wear and has become a veritable "predator" in China's casual wear industry.

Jeanswest clothing LOGO design is directly transformed by the English name of Jeanswest, and the direct deformation design of the letters is more intuitive, three-dimensional and international than the graphics. In the LOGO design, the three letters J, W, and S are prominently refined, and the design of the two letters S is full of rhythm, which fully reflects the casual network and comfort of the clothing.