Under UNIQLO in Japan, the price of GU products is lower than that of Uniqlo, focusing on basic and fashion trends, integrating casual and formal wear styles

GU is a brand under UNIQLO in Japan, second only to UNIQLO's second main brand GU, opened its first overseas store in Shanghai in September 2013, GU products are priced lower than UNIQLO, compared to UNIQLO's more basic style, GU pays more attention to fashion trends.

GU has both casual and casual fashion products, as well as formal style fashion products, and on this basis, it is more feminine, and will design more feminine living or looser and comfortable styles. In addition, on this basis, there are also design matching shoes, bags, accessories, etc.