American Teike Manufacturing Co., Ltd., founded in the United States in 1922, its production of tooling series in the last century was widely popular, the Southwest of the United States earlier use the linear production method of garment enterprises
On March 11, 1922, Charles Nathan Williamson and C. Williamson were married to C. Williamson. Together with Colonel E. E. Dickie, Don Williamson bought the American Bib Company in Fort Worth. Two days later, they changed the name of the company to Williamson-Dickie Manufacturing Company. Initially with only 35 employees, in a small building on Boaz Street in Fort Worth, a few years later more than 400 employees were employed, and by 1926, only four years after the company was founded, the Dickies brand became a registered trademark of the company. Recognizing that the company's main strengths were durability, high quality, and low cost, Williamson and Colonel Dickie reinvested their income in 1930, helping the company add another 250 employees by 1933.
Dickies began to innovate within the apparel industry after its early success. By 1935, Dickies was the first garment company in the southwestern United States to use the straight-line production method. While experiencing these successes and continuing to be the number one in the industry, C. Don Williamson has not forgotten to ensure that Dickies truly meets the needs of its customers. In the '40s, Dickies embarked on a revolutionary initiative by becoming the first major clothing company to use consumer surveys, and many of Dickies' most famous inventions followed. A survey of denim found that the jeans worn by the cowboys were unsatisfactory, with front-facing side-stitched pants often hooking the bushes and lifting them off their horses. Based on this feedback, Dickies developed the rear-facing side-stitching process, which is now the denim industry standard.
During World War II, Dickies ventured into the military industry, producing more than 9 million uniforms for the U.S. military. These uniform-looking uniforms were also popular in peacetime, and the $6.2 Dickies khaki work kit became the unanimous choice for male workers across the United States. From 1947 to 1949, Dickies continued to lead the industry, from the introduction of "durable, strong" fabrics that kept the pleats from deforming and the knees from sagging, to installing zippers on work pants, to inventing and patenting the revolutionary "shaped" iron-free technology. In addition, Dickies continues to design clothing that is affordable and meets the needs of their profession and life. By the '50s, celebrity recognition of Dickies had made the brand even more famous, with Dickies appearing in Henry Fonda's "The Grapes of Wrath", Frank Sinatra's "Gone in the Wind", Humphrey Bogart's "On the Run", and in Life magazine commercials.
For decades, Dickies has been leading trends and innovations in the field of professional tooling. In the mid-'60s, Pat Boone endorsed Dickies' $7.98 slim pants for British campuses; In the '70s, the $10.96 chartreuse bib and $5.97 flared jeans were popular with college students, and by the '80s, the $14.99 Dickies® painter pants and the $19.99 cotton denim jacket were all the rage.
By the '80s, Dickies was renovating the 108-year-old Stephen F. Austin Campus, its world headquarters in Fort Worth, to keep up with the pace of business growth, and around the same time, a new wave of Dickies fans and loyal fans began to emerge. Surfing and skateboarding stars, musicians, celebrities and a new generation of fashion icons have suddenly embraced the Dickies brand, and as workwear has gained popularity around the world, Dickies has become not only a global brand, but also a lifestyle brand with its durability, comfort, iconic look and style. Today, it's not just rappers or TV stars who wear Dickies for photos, electricians or construction workers wear Dickies as their own work brand. Dickies continues to provide professional-quality workwear to hard-working men and women in 60 countries around the world, and this authentic, affordable, high-quality American brand continues to appeal to anyone who loves pragmatic clothing.
