Founded in South Korea in 1980, Yilian Group is characterized by bright colors/rich styles/rich fashion and romance, and casual wear is deeply loved by the younger generation
"TEENIEWEENIE is one of the brands of the Korean company Eri Love." With the unique bear family story as the background and the cute baby bear as the Character, the brand has launched men's and women's casual clothing with bright colors and rich in fashion and romance, which is suitable for young people who pursue fashion and temperament. It targets young men and women over the age of 20 and pursues the casual sports dress style of American college campuses, fully demonstrating the lively, athletic and healthy spirit of contemporary youth. Yilian was born in 1981, before entering Chinese mainland, this brand clothing has been exported to the United States, the main target is American college students, the brand logo is a cute little dog bear dressed as a college student, carrying a handout or a book, or carrying a backpack, wearing a baseball cap, wearing a plaid shirt, khakis, basketball shoes, bear look. The monochrome plaid shirt of the clothing is a classic garment that lasts all year round.
The brand name is derived from the Chinese words "reluctance" and "attachment".
Since its establishment in Korea in 1981, after more than 20 years of rapid development, E-Love Group has become the largest fashion distribution company in Korea. The good brand, unique store decoration and high-quality service show the company's unique corporate culture. E-Link is committed to providing unique value to consumers through an innovative knowledge management system. In 2004, the company's sales reached $200 million.
The company has 11 branches in six countries, including South Korea, China, the United States, the United Kingdom, Vietnam and Sri Lanka, involving six major fields of clothing and accessories, retail, catering and hotels, home furnishing, real estate and IT, and owns more than 40 strong brands such as E.LAND AND TEENIE WEENIE, and spends 10% of its profits on social contributions every year.
As an important part of the globalization strategy of South Korea E-Love Group, E-Love Fashion (Shanghai) Co., Ltd. is headquartered in Shanghai and has offices in Beijing, Qingdao, Dalian, Chengdu, Dongguan and Ningbo. Since its establishment in 1994, it has grown rapidly. As of July 2005, E-Love China has more than 300 stores in major cities such as Beijing, Shanghai, Chengdu, Wuhan, Kunming and Shenzhen.
In addition to the popular ELAND brand, in 2001 and 2003, the company introduced two brands, SCOFIELD women's clothing and ELAND KIDS, which were generally well received by consumers. IN 2004, THE COMPANY ALSO ACQUIRED THE DECO BRAND AND CONTINUED TO INTRODUCE THREE BRANDS: SCOFIELD MENSWEAR, TEENIE WEENIE AND EBLIN.
