Hualian BHG

Overall scoring
80
Popularity index
18104

Hualian BHG brand introduction

Hualian BHGlogo

Founded in 1996, Fortune China 500, a well-known chain retail brand, a listed company, a collection of fresh food, food, department stores as a whole, independent fresh commodity base and fresh processing and distribution center, committed to people's livelihood necessities and international food sales enterprises

Beijing Hualian General Supermarket Co., Ltd., established in June 1996, was listed on the Shanghai Stock Exchange on November 29, 2001 (stock abbreviation: Hualian Zongchao, stock code: 600361), operating comprehensive supermarkets and other retail stores.

Beijing Hualian operates large-scale comprehensive supermarkets in large and medium-sized cities in China, providing customers with high-quality, low-priced, high-quality fresh food, food, department stores and other necessities for people's livelihood, operating as many as 60,000 kinds of items. Beijing Hualian Comprehensive Supermarket has established a fresh commodity base and a fresh processing and distribution center, which directly purchases and goes to the counter to ensure that the fresh goods are cheap, safe and hygienic, fresh and delicious. Beijing Hualian Comprehensive Supermarket has established a national VPN network information system to realize real-time communication of sales data of stores across the country, providing guarantee for strengthening prediction and correct decision-making. Beijing Hualian implements a centralized procurement network of national joint procurement and regional unified procurement, and forms a national chain, unified and standardized procurement management system.

BHG Market Place is a high-end supermarket run by Beijing Hualian for local high-end consumers and expatriates living in the country. We offer international food mainly in Italy, France, and Japan, as well as natural and pesticide-free vegetables, fruits, green leafy vegetables from local farms, natural wild seafood products, fine meats, European cuisine cooked live by famous chefs, and selected wines. Supermarkets provide customers with an elegant shopping environment, a variety of product trials, and a wide range of product education. BHG Market Place's elite management team and strict business training ensure that we consistently provide the most professional service to consumers, so that every customer feels at home.

Over the years, Beijing Hualian has maintained a good cooperative relationship with many internationally renowned companies and brand suppliers to develop together, benefit each other, learn from each other and share achievements, and the R&D institutions established in cooperation with Procter & Gamble, Unilever, Coca-Cola, Johnson & Johnson, McKinsey and other companies have continuously produced fruitful results, which have played a positive role in promoting the core competitiveness of Beijing Hualian.

Since 2003, Beijing Hualian has taken advantage of the superior commodity resources of international partners to successively hold various commodity festivals with exotic customs and cultural characteristics in department stores in Beijing. Among them, the Australian-style "Australian Commodity Culture Festival", the South Asian-style "Indian Commodity Style", the Southeast Asian-style "Thai Commodity Festival", the African-style "South African Commodity Festival" and the European-style "Spanish Commodity Festival" have achieved great success and won the favor of the general public. Beijing Hualian has been purchasing agricultural products from Taiwan since 2001 and is the first retail enterprise in Chinese mainland to sell Taiwanese agricultural products.

Beijing Hualian adheres to the people-oriented, honest and trustworthy corporate philosophy, and has won a good social reputation and reputation with sincerity and credit to employees, customers, suppliers and partners, and has become a well-known brand in China's retail industry.


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