China Resources Vanguard Co., Ltd., founded in Hong Kong in 1984, is a well-known large-scale chain shopping mall brand, a diversified enterprise closely related to public life, with brands such as China Resources Vanguard / Suguo / Ole' / blt / V / Tesco express / Ode to Joy / VIVO / Pacific Coffee / eWanjia and so on
华润万家是中央直属的国有控股企业集团、世界500强企业——华润集团旗下优秀零售连锁企业集团，同时也是中国最大的零售连锁企业集团之一。旗下拥有华润万家、苏果、Ole’、blt、V+、乐购express、V>nGO、欢乐颂、乐都汇、华润堂、Voi_la！、VIVO采活、Pacific Coffee、e万家等多个著名品牌，其中超市业务已连续多年位居中国连锁超市第一位。
Founded in 1984, Vanguard has been leading the way in sustainability, corporate social responsibility and job opportunities for 30 years. In 2014, CR Vanguard's self-operated stores achieved sales of 104 billion yuan, and the total number of self-operated stores reached 4,127. In 2014, CR Vanguard merged with TESCO China, which is an important step for the national retail brand to integrate with international standards and achieve leapfrog development. Up to now, after the completion of the joint venture, CR Vanguard has entered 31 provinces, autonomous regions, municipalities and special administrative regions across the country, 264 cities, and has more than 300,000 employees.
As an excellent corporate citizen, CR Vanguard has long adhered to and actively participated in undertakings that are beneficial to the society and the ecological environment, such as people's livelihood protection, quality improvement, environmental protection and energy conservation, and strives to become a friendly and friendly member of the community, establish a win-win strategic partnership, and insist on maximizing employee value and rationalizing shareholder value.
Adhering to the corporate philosophy of "working with you to change lives", CR Vanguard is committed to becoming an excellent retail enterprise that improves the quality of life of the public through continuous optimization and development.
Logo Interpretation
The new logo of CR Vanguard is in line with the pioneer meaning of VANGUARD national retail, and the bright red color gives customers a more concise style experience and a more distinct image perception. The six-pointed star shape and flat image design are full of dynamics, which can not only present a style that conforms to the characteristics of the times and international characteristics, but also mobilize the most direct visual associations of the audience, and always convey the business philosophy of "fashion, quality, intimacy, freshness, low price and convenience" that CR Vanguard has always adhered to.
History
★In 1984, China Resources Supermarket was founded in Hong Kong;
★In 1991, China Resources Supermarket entered the mainland city of Shenzhen for the first time, and in 1995 and 1998, it entered East China and North China successively.
★In 2002, China Resources acquired Wanjia Department Store and established China Resources Wanjia Co., Ltd.;
★In 2003, the "China Resources Vanguard" brand was officially launched
★In 2004, China Resources acquired Suguo Supermarket;
★In 2005, CR Vanguard fully acquired 28 stores of Tianjin Yuetan Group, and obtained a dominant position in the supermarket chain format in Jinnan District. In the same year, it acquired Ningbo Cikelong Supermarket, which filled the market gap of China Resources Vanguard in Ningbo and further strengthened the company's development in East China.
★In 2006, China Resources Vanguard and Ningbo Fubon Group jointly invested in the establishment of Ningbo China Resources Vanguard Co., Ltd., and established a new company to enter the Ningbo market through strategic cooperation.
★In 2007, China Resources Group acquired Tianjin Home World Supermarket, which filled the business gap of China Resources Vanguard in the northwest, northeast and Central Plains regions, and further accelerated the development of China Resources Vanguard's national layout.
★On July 29, 2011, China Resources Enterprise announced that it would acquire 100% of the equity of Jiangxi Hongkelong Department Store Investment Co., Ltd. for RMB 3.69 billion, and the price will be paid in cash.
