Suning Electric's well-known B2C online shopping platform, professional home appliance shopping and consulting website, and domestic large-scale 3C home appliance B2C website are committed to strengthening the synchronous development of virtual networks and physical stores
Suning Tesco, a new generation of B2C online mall of Suning Electric Appliance Group, was put into trial operation on August 18, 2009. On January 25, 2010, Suning Electric announced at its headquarters in Nanjing that the company's B2C online shopping platform "Suning Tesco" will be officially launched on February 1, and will be independently purchased and operated. On May 25, 2011, the .com domain name was officially launched, and the original .cn domain name was redirected to the .com domain name.
Suning.com, an e-commerce platform under Suning Electric Appliances, held a media briefing with IBM, GFK and other partners to announce its future development strategy. Suning Electric executives said that Suning Tesco's various basic operating platforms and external promotion conditions have all matured, Suning Electric will rely on its own huge procurement and service network, and thousands of home appliance manufacturers around the world, IBM, Cisco and other technology partners, Sina and other websites to cooperate, and strive to use three years to make Suning Tesco occupy more than 20% of the market share of China's State Grid purchase, to build it into China's largest 3C home appliance B2C website, and strengthen the virtual network with the physical store "Army" and "Air Force". ", comprehensively innovate the chain model.
"Suning Tesco has Suning brand advantages, hundreds of billions of yuan of procurement scale advantages, service advantages of more than 3,000 distribution points and more than 3,000 after-sales service outlets in more than 30 provinces across the country, and continuous innovation advantages." Qian Daqun, chairman and chief executive officer of IBM Greater China, said. For the future development strategy of Suning Tesco, Jin Ming, executive president of Suning Electric Marketing Headquarters, said that Suning Tesco has formulated a clear three-year development strategy, built it into an independent operation system in line with the Internet economy, and set up a B2C professional operation team of 1,000 people to form an operation mechanism characterized by independent procurement, independent sales and shared logistics services. Provide consumers with product information, service status inquiry and interaction, and as a new product experimental base, feedback the research of consumers' shopping habits and preferences to supplier design, and improve the flexible production and mass customization capabilities of the entire supply chain. According to Jin Ming, unlike the linear growth model of physical stores, Suning Tesco can quickly form a national sales scale and show geometric growth, and at the same time, relying on the existing national physical logistics and service network offline, Suning Tesco can share existing resources and quickly establish its own profit model. According to the overall development expectations of the industry and its own development strategy, Suning.com plans to occupy more than 20% of the market share of China's home appliance shopping market within three years, becoming China's largest B2C website for 3C home appliances. It is understood that Suning has gone through four stages from preparation to development of B2C business. At the earliest, it was grafted ten years ago to try online shopping, but the main purpose was still to publicize; After that, it set up its own portal and established an online sales image, and the construction of offline physical networks continued to accelerate during the same period; With the establishment of the national entity network and the establishment of membership database marketing, the operation of the online platform was initially launched, the experience was explored, and the system platform was optimized; Finally, under the background of the current full maturity of internal and external conditions, the "air force" of Suning chain network has taken off in an all-round way.
Suning Tesco is a new website platform built on Suning Electric's long-term accumulated rich retail experience and comprehensive platform such as procurement, logistics, and after-sales service, and is jointly developed by IBM, a leading partner in the industry.
The virtual economy is difficult to develop without the support of physical stores, and Suning's B2C advantage is that it can combine the real economy and the virtual economy for common development.
As one of the best chain service brands in China, Suning has joined forces with the world's leading IBM company to build a mutually beneficial and win-win strategic cooperation situation, and has the strength to maximize the B2C market benefits. It plans to occupy more than 20% of the market share of China's State Grid purchase market within three years, becoming China's largest B2C website for 3C home appliances, and Suning is also expected to become one of the best service brands in the B2C industry.
