Founded in 1987, the home appliance retail chain brand is well known to consumers, and it is the first to launch the e-commerce operation model of "B2C physical store" integration, and is a national chain enterprise focusing on the retail of home appliances and consumer electronic products
Founded on January 1, 1987, GOME is the largest retail chain of home appliances and consumer electronics products in China. As of the end of 2015, Gome Group has 434 logistics centers and operation outlets across the country, with a total storage area of 2.97 million square meters, covering more than 600 county-level cities and more than 45,000 towns and villages across the country.
In 2003, GOME opened in Hong Kong, taking the first step towards the internationalization of China's home appliance chain retail enterprises. In 2004, GOME was successfully listed in Hong Kong.
In 2010, GOME completed the new five-year strategic plan and began to implement and promote it in an all-round way. GOME continues to meet the needs of consumers, further focuses on network optimization and improving the profitability of a single store, further expands network coverage to maintain effective scale growth, and pays attention to refined management to lead China's home appliance retail market.
As a national chain retail enterprise with excellent competitiveness, GOME Electrical Appliances adheres to the business philosophy of "small profits but quick turnover, service first", relies on accurate market positioning and continuous innovation of business strategies, leads the trend of home appliance consumption, provides consumers with personalized and diversified services, and the GOME brand is favored by the majority of Chinese consumers. In line with the corporate development concept of "businessmen without domain, integration and symbiosis", GOME has maintained a close, friendly and mutually beneficial strategic partnership with world-renowned home appliance manufacturers, and has become the largest distributor of many well-known home appliance manufacturers in China.
As a social corporate citizen, Gome Electrical Appliances attaches great importance to its own development, and actively fulfills its social responsibilities, practices public welfare undertakings, and repays the society. In 2010, when severe drought and earthquake occurred in Chinese mainland, GOME donated a total of 7.1 million yuan in cash and 1 million yuan in materials to key disaster areas. In May 2008, GOME donated 60 million yuan in cash and materials to the earthquake-stricken areas in Sichuan, and donated 1.5 million yuan and 2.32 million yuan respectively to the China Red Cross Project of the Red Cross Society of China and the China Foundation for Poverty Alleviation to help establish medical aid stations and solve the problem of lack of basic sports facilities in poor and remote areas. In July 2006, GOME donated RMB 5 million to the Chaoshan Galaxy Award Foundation as a scholarship fund to support and encourage the winners of the Galaxy Award with excellent character and learning, and help more poor students complete their studies. In January 2005, GOME launched the "Let the World Be Full of Love" campaign to assist orphans in the countries affected by the Indian Ocean tsunami, and took the lead in donating 10 million yuan, becoming the first Chinese enterprise to help the affected countries to carry out post-disaster reconstruction.
Pursuing the corporate mission of achieving quality life, in line with the principle of being responsible to the majority of investors, partners, employees and society, GOME will continue to strive to build the enterprise into a highly respected, healthy and sustainable international excellent home appliance chain enterprise.
