
Carrefour (China) Management Consulting Co., Ltd., founded in France in 1959, is the founder of the concept of large-scale integrated supermarkets, one of the world's top 500 companies, providing a full range of low-cost products and a full range of services, and is a large-scale multinational retail enterprise in the world
Founded in 1959, the French Carrefour Group is the originator of the concept of a large integrated supermarket, and is the first multinational retail enterprise in Europe and the second in the world. Operating nearly 10,000 retail stores in more than 30 countries around the world, it operates a variety of business formats: hypermarkets, supermarkets, discount stores, convenience stores and membership stores, providing customers with a full range of low-cost products and a full range of services. In 2012, Carrefour Group ranked 39th on the Fortune 500.
Carrefour entered the Chinese mainland market in 1995 and established its first store in Beijing. By the end of 2013, Carrefour had opened 236 large-scale supermarkets in 73 cities in China, with more than 60,000 employees.
Carrefour adheres to the "localization strategy", and jointly invests in the establishment of joint ventures with local enterprises, with the Chinese side holding 30%-45% of the shares, and has established good cooperative relations with more than 20,000 local suppliers. After 18 years of localization, Carrefour has cultivated a large number of local talents. At present, more than 99% of Carrefour's employees and 97% of store managers are Chinese, and 99% of the products it sells are Chinese products.
As a member of Chinese society, Carrefour pays close attention to food safety issues and the work of agricultural supermarket docking, and the "agricultural supermarket docking" project has benefited more than 1.2 million farmers. In addition, Carrefour also actively participates in community activities and public welfare undertakings, and Carrefour China has won the "Bright Public Welfare Award" for the best foreign-funded enterprise in China for four consecutive years.
CarrefourWe are committed to the healthy development of China's retail industry and strive to become a brand loved by Chinese consumers.
Carrefour China
After Carrefour entered China in 1995, it adopted the international advanced supermarket management model, and is committed to providing low-cost and high-quality goods and high-quality services for all walks of life, which is favored and affirmed by the majority of consumers, and its concepts of "happy shopping Carrefour" and "one-stop shopping" have been deeply rooted in the hearts of the people. Today, Carrefour has successfully entered 25 cities in China, opening 109 hypermarkets and employing more than 30,000 people in China's vast expanse of land from Harbin in the north, Shenzhen in the south, Urumqi in the west and Shanghai in the east. It is in a leading position among foreign-funded retail enterprises in China. Carrefour has also introduced two formats to China: Dia Discount Store and Champion Food Supermarket. In 2004, Carrefour (China) was named one of the "Most Influential Enterprises in China" by the domestic media.
In 2004, more than 200 million people visited Carrefour stores in China, of which 68% were women, 32% by bus, 37% on foot, 15% by bicycle and 9% by taxi or car to Carrefour for shopping. Carrefour became a good neighbor for residents everywhere.
Carrefour is committed to integrating into the local culture and environment wherever it goes, employing a large number of local employees, achieving local management, and creating career development opportunities for local employees. In addition, more than 95% of the products in each store are purchased locally to ensure the freshness of the products and close to local consumption habits.
Through years of operation, Carrefour has imported skills and advanced experience in the operation and management of large supermarkets to the Chinese business community, and has made positive contributions to the local economic development by modernizing and localizing all aspects of commodity procurement, marketing management, asset management and human resource development.
At the same time, Carrefour does not forget its social responsibility, is committed to ensuring the quality and safety of products, spares no effort to promote Carrefour quality system in China, and farmers around the world to jointly develop green products and organic food, and from the product design, packaging and logistics and other aspects of full consideration of environmental factors. In addition, Carrefour also actively participates in China's public welfare undertakings and community activities, actively supports and participates in Beijing's bid to host the Olympic Games and Shanghai's bid to host the World Expo, and donates funds and materials to disaster-stricken areas, hope schools, and social welfare institutions in various forms.