Founded in 1995, it is a more influential retailer of consumer electronics, a large-scale department store business group integrating department stores/supermarkets/electrical appliance chains, and its O2O e-commerce platform Tiangu.com has been launched
Dashang Group, founded in 1995, is the largest department store business company in China. Dashang Group takes "creating a world-renowned large company" as its corporate ideal and "unlimited development and meticulous care" as its business philosophy. There are 300 large and medium-sized stores in more than 80 cities in 15 provinces, and the store network covers the northeast, north China, and west. In 2016, sales exceeded 235 billion yuan, and the total number of employees was 250,000.
In the process of rapid development, Dashang Group has combined the latest concepts and technologies of the international retail industry with the Chinese market and national conditions, forming a unique "multi-format, multi-business mixed system development model", which is praised by the Ministry of Commerce as the eighth largest model in the world's retail industry in addition to the seven major models. Department store chains, supermarket chains, and electrical appliance chains are the three main forces of the retail format of Dashang Group, and in the department store format, it is divided into modern high-end department stores - MYKAL, large comprehensive shopping centers - NEW MART, and fashionable department stores - KINGSON, together with Dashang Tiangu, Dashang Real Estate, five-star hotels, Dashang liquor stores, Dashang Ao Niu, Dashang Cinemas, Dashang pawn shops, Dashang tea gardens, etc., constitute a three-dimensional development pattern of sea, land and air.
Dashang Group is committed to introducing the world's best scarce commodity resources, and has two famous wineries, the 300-year-old "Château de Lago" and the 400-year-old "Château Latun", in the core red wine production area of Bordeaux, France, and has won the gold medal of the international competition in France and Brussels for two consecutive years. Origin: Bottled wine is exported to dozens of countries around the world.
The Group acquired an orchard in Tasmania, Australia. Tasmania has some of the freshest air and cleanest water in the world, and is internationally recognised as a Drosophila free area. The cherries produced are known as the "diamonds of fruits". The island is also known as the "Island of Apples" for its long-standing production of high-quality apples.
In Germany, Dashang Group has successfully entered the world beer soul in southern Germany - Haradao. Acquired the sovereignty of the castle brewery with a history of 425 years, and introduced the purest German beer to China, inheriting the long-standing brewing culture of Haradao.
