Haoxiang Shopping Co., Ltd., a new media shopping platform under Jiangsu Radio and Television Station, is positioned in new media shopping, integrating TV/Internet/catalog/mobile phone/radio and other storeless virtual channels to provide customers with diversified high-quality goods and services

Rooted in the Yangtze River Delta Economic Circle, the most economically developed area in Chinese mainland, Haoxiang Shopping Co., Ltd. is a member of Jiangsu Radio and Television Station (Group), and Haoxiang Shopping Channel was officially launched on December 31, 2008. Haoxiang Shopping is positioned in new media shopping, integrating TV, Internet, catalog, mobile phone, radio and other storeless virtual channels to provide customers with a variety of high-quality products and services. In March 2010, with the approval of the State Administration of Radio, Film and Television, Haoxiang Shopping Channel was officially upgraded to the first professional shopping channel in Jiangsu Province with 24-hour broadcasting. In April 2011, Haoxiang Shopping Channel was upgraded to a professional TV shopping company with a national license, leading the direction of China's home shopping industry. On November 7, 2011, Haoxiang Shopping Co., Ltd. was established in a successful cooperation with strategic capital. Haoxiang Shopping is committed to becoming a leader and disseminator of a new quality life concept and a healthy lifestyle, a shopping expert for consumers, and positioning its target customers as "smart buyers with standards, spending power and quality of life". At present, Haoxiang Shopping has achieved coverage in Jiangsu Province, and has been newly opened in more than a dozen provinces across the country, covering nearly 200 million people. Now it has more than 4.6 million members, with an average annual compound growth rate of more than 60%, leading the industry growth for many years! In 2014, the total order amount exceeded 4 billion yuan. As an emerging force of domestic home shopping enterprises, Haoxiang Shopping injects more fresh blood into this emerging industry with its youth and vitality; And by virtue of high-quality goods and intimate services, it has influenced and changed the lives and consumption habits of thousands of people.