Shenzhen Yihe Co., Ltd., a professional family shopping channel under Shenzhen Radio, Film and Television Group, was launched in 2009 and is committed to providing consumers with high-quality, tasteful and intimate goods and services

Shenzhen Yihe Co., Ltd. began to prepare for establishment in early 2007. In September 2007, it took the lead in obtaining the approval of the State Administration of Radio, Film and Television among nearly 100 units applying for the call sign of shopping channels across the country, and established Yihe Shopping Channel of Shenzhen Radio and Television Group. Yihe Shopping Channel was officially launched on March 28, 2008. At the beginning of its establishment, the channel completed the hardware integration of the live TV broadcast system, built the three core systems of program production and broadcasting, customer service call, and logistics and distribution, and established supporting systems such as product development, commodity procurement, marketing, and company management. In the first year after its establishment, Shenzhen Yihe Co., Ltd. established cooperative relations with nearly 1,000 suppliers, including more than 1,500 kinds of high-end goods, including clothing, household appliances, multimedia communications, beauty and skin care products, household products, food, jewelry and other 14 categories. The total duration of the program has been extended from the initial 12 hours to 19 hours, covering almost the audience's daily life throughout the day.

In 2009, Shenzhen Yihe Co., Ltd. actively expanded sales channels and covered the scope of sales, the e-commerce website was officially launched on July 1, 2009, and on July 27, 2009, Shenzhen Yihe Co., Ltd. officially went out of Shenzhen and landed in Zhuhai. In the same year, it was successively landed in six regions of Guangdong Province, including Zhanjiang, Heyuan, Qingyuan, Zhaoqing and Meizhou. At the same time, Shenzhen Yihe Co., Ltd. actively established a good image of the channel's sense of social responsibility and enthusiasm for public welfare, and successively carried out a series of public welfare activities such as "Yihe into the barracks condolence activities", "Yihe warms your heart", "respect for the elderly with you and me - filial piety warms Pengcheng" into nursing homes, orphanages and so on, and has achieved good social benefits.

In 2010, Shenzhen Yihe Co., Ltd. added two new landing cities in Dongguan and Zhongshan to its business scope, making the channel realize the landing and synchronous operation of nine cities in Guangdong on the basis of the original seven landing cities. On the basis of the original digital, jewelry, fashion and home furnishing categories, new categories such as automobiles, tourism, food and health care have been added to the product development, and the category structure has been effectively upgraded. In the same year, Shenzhen Yihe Co., Ltd. launched the "Yihe Integrity Service Deposit" mechanism to implement the after-sales service guarantee of "advance compensation". At the same time, the channel has been rated as "Shenzhen Consumer Dispute Settlement Demonstration Unit" by the Shenzhen Municipal Consumer Council for two consecutive years, allowing consumers to buy with confidence and peace of mind. In addition, Shenzhen Yihe Co., Ltd. was also compiled as a model case into the "The Way of Reconciliation - Shenzhen Consumer Dispute Settlement Demonstration Enterprise Achievement Tour" compiled by the Municipal Consumer Council, as a gift to the 30th anniversary of the establishment of the Shenzhen Special Economic Zone. In May 2010, Shenzhen Yihe Co., Ltd. participated in the establishment of the "TV Shopping Division of the Economic Working Committee of the China Radio, Film and Television Association" and was elected as the first rotating chairman unit, and hosted the "First China Radio, Film and Television Association Economic Working Committee TV Shopping Annual Meeting" in Shenzhen in October.

In 2011, Shenzhen Yihe Co., Ltd. launched a new brand strategy of "excellent life", advocating the life concept of "excellent life, starting from the heart", and is committed to building a model brand of "quality life" that is well-known in South China, providing consumers with high-quality, tasteful and intimate goods and services, and leading China's quality life to a new height.