Shanghai Oriental TV Shopping Co., Ltd., a subsidiary of Oriental Pearl, is the first TV channel in China to carry out home shopping business, providing a variety of online product information, so that consumers can obtain detailed product information without leaving home, and order goods through telephone and other ways

Oriental Shopping is a subsidiary of Shanghai Oriental Pearl New Media Co., Ltd. (stock code: 600637. SH) is currently one of the largest and most distinctive TV shopping platforms in China. Shanghai Oriental Pearl New Media Co., Ltd. is a unified industrial platform and capital platform of Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd. (SMG). Since its launch on April 1, 2004, Oriental Shopping has achieved an average annual compound growth rate of 46.5% in sales, and its TV signals currently cover 12 provincial-level administrative regions across the country, radiating 56 million audio-visual households, and its e-commerce business covers the whole country. The cumulative number of members exceeded 9.5 million.

Innovative business models

Oriental Shopping features video shopping, and at the same time builds an all-media three-dimensional sales platform through websites, mobile terminals, IPTV, broadcasting, catalogs and other channels, integrating large TV screens and mobile small screens to achieve cross-screen linkage and complementary advantages. Relying on SMG's high-quality variety shows, news, film and television big IPs, use shopping programs to realize traffic monetization.