CCTV Happiness Shopping (Beijing) Co., Ltd., a professional home shopping platform under the Central People's Radio, selects high-quality products from global suppliers, covering TV shopping, e-commerce and other well-known shopping channels
CCTV Happiness Shopping (Beijing) Co., Ltd. (hereinafter referred to as "CCTV Shopping") is a national home shopping company approved and issued by the State Administration of Radio, Film and Television and relying on the Central People's Radio. The company integrates TV, radio, Internet, catalog, mobile TV and other new media channels to bring consumers a new shopping method and life model.
In 2012, the company reached a strategic cooperative relationship with the world's largest TV shopping company, QVC in the United States, with its own advantages, while absorbing the world's well-known brand goods, and constantly exploring products that meet China's national conditions and consumer needs, and carefully selected high-quality, value-for-money products from all over the world vividly and comprehensively show to the majority of consumers.
With the help of strong resource advantages, CCTV Shopping is the largest regional market in the country, and quickly and effectively radiates North China, Northeast China, East China and Central China. At present, the TV signal has covered 21 provincial-level administrative regions and more than 200 cities across the country, basically achieving nationwide coverage, with a cumulative number of more than 4 million members.
15 hours a day LIVE wonderful programs, 24 hours a day uninterrupted program broadcast, the production team will present the best quality program content to every audience, boutique special columns "TSV Today's Special", "Happy Member Day", "Happiness Hot Selling Exhibition", "1730 Spike", "Evening Spike", "CCTV National Treasure Garden", etc., are loved by more and more consumers.
At the same time, the central shopping is equipped with the most advanced call center and information management system. Provide consumers with 24*365 efficient and fast service, from consultation to ordering, door-to-door delivery and after-sales service, so that consumers can enjoy a familiar and comfortable experience. Advance compensation service and green channel are the double guarantees that consumers enjoy when shopping. Through the formal service process, the results exceed expectations, establish excellent service reputation and establish brand.
CCTV Shopping has an all-media and multi-channel publicity platform to provide consumers with relevant information and information anytime and anywhere, so as to provide more high-quality products and better user experience for consumers and fans.
The official website (www.cnrmall.com) of CCTV Shopping is the basic platform for new media sales channels of CCTV Shopping, where customers can easily query and purchase their favorite products or watch live online videos.
Log in to the official Weibo (http://weibo.com/cnrmall) of CCTV Shopping to learn about various marketing activities or interact with the host of CCTV Shopping, reflect problems, etc., and participate in various topic interactions at the same time;
On the official WeChat platform of CCTV Shopping, consumers can feel convenient and intimate mobile services from three aspects: membership service, social marketing, and quick ordering, and can easily inquire about orders, account information, and quickly communicate with customer service. You can also directly participate in games, lucky draws and other preferential activities through functions such as "WeChat Shake TV" and "Micro Community", and interact with us anytime and anywhere;
The shopping catalogue of CCTV accurately presents hundreds of products to a target consumer, with a rich variety, with fashion and hot topics, easy to carry, and can be read at any time.
"Happiness Bus" is a "mobile physical store" of CCTV shopping converted from a 12-meter bus. The car has functional partitions such as brand display, operation demonstration, try-on trial, product sales, interview interaction, etc., and directly displays the products that consumers see on TV. In the future, the "Happiness Bus" will open a nationwide community activity, in addition to being able to contact the goods for the first time, a variety of interesting interactive and public welfare activities will be set up on the spot, so that consumers across the country can feel the extraordinary shopping experience and the most perfect service, so that everyone can have a deeper understanding of TV shopping.
CCTV Shopping inherits and continues the brand concept and cultural accumulation of China National Radio Station over the past 75 years, never forgets to build and maintain its own corporate culture, pays attention to corporate social responsibility and gives back to the society.
In April 2010, the large-scale public welfare project of "Happy Library" donated by CCTV Shopping was officially launched, aiming to pay attention to the problem of students' difficulty in reading in poor areas, and the project plans to set up 100 "Happy Libraries" in 100 primary schools in poor areas across the country in the future. At present, there are 10 "Happy Libraries" across the country, donating nearly 60,000 books and benefiting more than 10,000 children.
In June 2014, the public welfare activity "China Hot Mom Show" was launched in Beijing, which has attracted tens of thousands of new and old members to participate in it, setting off a trend of hot moms across the country. In the future, CCTV Shopping will continue to convey happiness and add color to the lives of members and friends.
In response to the national e-commerce strategy of agricultural products and the transformation and upgrading of the agricultural product market system, in 2016, CCTV Shopping launched a large-scale social welfare project "Field of Hope: Central Broadcasting to Help Farmers Day". The project takes public welfare and agricultural assistance as the starting point, and helps famous origin products and unsalable agricultural products from all over the country to be promoted to the national audience, so as to implement the national strategy of agricultural products entering the city and support farmers and agricultural enterprises across the country. The event will go to all parts of the country, not only to contribute to the development of agriculture, but also to be responsible for consumers, to select high-quality conscientious ingredients for everyone, to meet the wishes of consumers who want products from the countryside to the table.
As one of the few regular soldiers with a national family shopping TV channel license, CCTV Shopping is down-to-earth, and is committed to guiding, cultivating and promoting the concept of "happiness" with a rigorous, self-disciplined, sincere and responsible attitude. For different audience groups, it varies from person to person, and gives every consumer a "happy experience" to the greatest extent and enjoys a real and good life. We will make every effort to create a "Happy Customer Experience Journey" exclusive to CCTV shopping, and look forward to becoming the most loved and trusted home TV shopping company in China and creating a new home shopping culture.
