Haoyigou Home Shopping Co., Ltd., a subsidiary of Zhejiang Radio and Television Group, is a cross-media/multi-platform/three-dimensional professional TV shopping channel, integrating TV/magazine/network/data marketing/physical store as one of the O2O modern new industries

Launched in December 2006, Haoyesco is the only professional TV shopping channel in Zhejiang Province, creating a cross-media, multi-platform and three-dimensional commercial complex. In 2013, the annual sales were 3.05 billion yuan. In the context of the central government's vigorous advocacy of the development of the service industry and the strengthening of media industrialization, Haoyesco is an exploration of radio and television intervention in the society, deepening media services, and practicing the transformation and development of the radio and television industry. It is one of the few TV shopping channels in China that has won the honorary title of "Consumer Trustworthy Unit" issued by the Provincial Industry and Commerce, and is also a key e-commerce enterprise and high-end service enterprise in Zhejiang. With 3 million members, TV programs broadcast 24 hours a day, and tens of thousands of products on sale, Haoyesco is a modern new O2O industry integrating TV, magazines, networks, data marketing, and physical stores. It has five subsidiaries in automobile, tourism, business management, e-commerce and Gelaiya to carry out professional operations, and has a series of self-operated brands represented by "Spring Ruiduo".

With the approval of the State Administration of Radio and Television, Haoyesco Home Shopping Channel was officially launched on June 18, 2006. In this way, the Zhejiang Radio and Television Group family has added a new and energetic member - Channel 11! As one of the few professional shopping channels officially approved by the State Administration of Radio, Film and Television, and the first and only professional TV shopping channel in Zhejiang Province, the listing of Haoyesco Family Shopping Channel marks the beginning of a new era of TV shopping. With the strength of the media, Haoyesco channel has integrated into the fourth wave of the retail industry and set an industry benchmark for TV shopping!

In the 21st century, the professional home shopping channel founded by the radio and television group itself has become the focus of the development of the TV shopping industry. In 2006, Zhejiang Radio and Television Group gained insight into the market, seized the opportunity, cultivated a new industrialized growth mode, set foot in the TV shopping industry, and strived to build Haotesco Family Shopping Co., Ltd. Based in Zhejiang, a strong economic province, relying on the strong media resources of Radio and Television Group, Haoyesco adopts a new family TV shopping business philosophy to lead the development trend of regional TV shopping. Haoyesco adopts advanced industrial planning and supply chain management concepts, adheres to the program concept and development ideas that combine flexibility and standardization, and strives to build the most scientific and advanced shopping channel management system in China. From product development, logistics and distribution to after-sales service, each process is strictly controlled in accordance with the standard of "good easy to buy", and strives to realize the vision and commitment of "good easy to buy, good life".