Happy Shopping Co., Ltd., one of the top ten TV shopping brands, was established by Hunan Radio and Television, positioned in e-commerce, operating family department stores, and shopping on mobile terminals through the Happy Shopping APP/Dog Xiaoer WeChat service account

Founded in December 2005, Happy Shopping Co., Ltd. is one of the first batch of e-commerce demonstration enterprises in China recognized by the Ministry of Commerce and one of the top 100 enterprises in strategic emerging industries in Hunan Province. The company is positioned in e-commerce, operates family department stores, provides life services, gives full play to its own advantages in media creativity and media content production, and forms an integrated communication platform through three-screen interaction of TV, computer and mobile terminals. In recent years, the company's e-commerce, especially mobile e-commerce, has grown rapidly, and customers can shop in an entertaining and social way anytime and anywhere on the mobile terminal through the Happy Shopping APP and Gouxiaoer's WeChat service account.

On January 21, 2015, Happy Shopping was listed on the Shenzhen Stock Exchange, becoming the first A-share listed home TV shopping company in China.