BBK Group, founded in 1995, is an excellent commercial and service industry operator, a large-scale chain enterprise integrating supermarkets/department stores/electrical appliances/catering/entertainment/commercial real estate
Founded in March 1995 in Xiangtan, Hunan Province, the hometown of the great man, BBK Group currently has three major sections: commerce, real estate and finance, and is a large-scale commercial group involving retail, e-commerce, commercial real estate, Internet finance, large-scale logistics and other formats, and is committed to becoming a leading commercial and service operator in China. The offline business is mainly concentrated in Hunan, Jiangxi, Guangxi, Sichuan, Chongqing, Yunnan, Guizhou and other southwest regions, and the online business has been rolled out across the country and even the world. In 2014, the sales revenue exceeded 27 billion yuan, providing more than 70,000 jobs, and it was the only private enterprise in Hunan, one of China's top 500 companies.
We adhere to the service concept of "creating customer value, the customer is always right", focusing on customer needs, and realizing "everything moves you" with first-class speed, first-class skills and first-class attitude. Through standardized, differentiated and value-added services, we can reduce the psychological cost and use cost of customers, so as to enhance brand competitiveness and lead the new trend of the industry.
BBK covers all aspects of life needs in a variety of formats, and is the provider and solver of your high-quality life solutions. We are creating a dream for the future life. And at the center of this dream is our dear customer – you.
Backgammon department store
BBK Department Store is one of the core industries of BBK Group. After 13 years of intensive cultivation, it has formed a development pattern based on commercial real estate development, brand building as the core, and regional chain operation in small and medium-sized cities as the model. The stores cover 23 prefectures and cities in Hunan and Jiangxi, and it is now the new force of department store chains with the most chain stores in Hunan, and is well-known and well-known in Hunan and Jiangxi provinces. As of July 2013, BBK Department Store has strategically entered Sichuan, Chongqing, Guangxi, Guizhou and other provinces, covering department stores, BBK Plaza, BBK Life Plaza, Taichu Food Street, fashion products and other formats. The benefits are doubled, and the share is doubled. By the end of 2012, BBK Department Store had 2 million members, and 2013-2015 was the membership strategy year of BBK Department Store. Innovative marketing, promotion of different customer groups, use of new media, and life experience will build the soft power of BBK department store competition.
Hyper-mart and Super-mart supermarket format is the retail business that BBK began to develop in the early days of its establishment, including hypermarkets and comprehensive supermarkets, and the current chain stores are mainly distributed in more than 100 cities in Hunan and Jiangxi and surrounding provinces.
In October 2009, the company introduced an international team as a whole, led the operation and management of the supermarket division, and comprehensively transformed the image and hardware facilities of traditional supermarkets with international leading standards, and upgraded them to two major formats: "Hyper-mart" and "Super-mart". Among them, Hyper-mart focuses on improving the three core indicators of goods, services and store atmosphere in accordance with the concept of "supermarket department stores".
Super-mart, a business format that goes deep into the community and focuses on fresh food and food, has also achieved a qualitative leap. Fashionable and bright colors, wide and tidy passages, plump personality piles, neat and uniform displays, fresh green vegetables and fruits, and considerate services provide a comfortable and comfortable shopping environment for the majority of consumers.
"BBK Electric City" in July 2005 as an independent brand operation, has enjoyed the same supply price of the national home appliance chain manufacturers, to achieve a virtuous interactive cycle of professional electrical appliances, professional talents, professional management, professional marketing, professional after-sales. As of July 2013, it has more than 50 electrical appliance stores, with annual sales of more than 2 billion yuan.
Backgammon Plaza
A city, a dream, a city, a dream, BBK Department Store to create one after another meticulously crafted classics. In terms of design, it integrates elegance and prosperity, poetry and popularity, so that every angle reflects a dazzling light, which is brilliant and beautiful. As of September 2013, 6 BBK Plazas and 1 BBK City Life Plaza have been opened.
