Founded in 1998, a well-known shopping mall and supermarket, affiliated to Zhejiang Jiayuan Group, specializes in the retail of household appliances, personal mobile devices, household soft decoration products and related services

Jiangsu Five Star Electrical Appliance Co., Ltd. (hereinafter referred to as Five Star Electric) is a leading electrical appliance retail chain enterprise in China, rated as the 43rd of China's Top 100 Chain Chains in 2016, specializing in the retail of household appliances, personal mobile devices, home soft decoration products and related services, and providing corresponding solutions for customers.

Founded on December 18, 1998 and headquartered in Nanjing, the company is committed to becoming the most professional omni-channel retail service provider. The chain network covers the urban and rural areas of Jiangsu, Anhui, Zhejiang, Henan, Sichuan, Yunnan and other six provinces, with more than 230 large-scale physical chain stores and more than 180 Wanzhentong township stores. With the online mall "Five-Star Enjoyment" (www.5star.cn), the rural O2O outlets "Wanzhentong", the urban smart and comfortable home "Five-Star Comfortable Home", and the cross-border home project "Xingma", the five-star omni-channel terminals provide consumers with a shopping experience anytime, anywhere. Nearly 20,000 employees resolve the technological pressure of consumers' modern life with enthusiastic and professional services.

Five Star Appliances has won many awards for its innovation and excellent service to win consumer and industry recognition. Rural O2O "Wanzhentong" won the 2016 Excellent Omni-channel Innovation Award of China Chain Store & Franchise Association; BIG BLUE flagship store and home appliance consultant won the 2014 and 2009 retail innovation awards of China Chain Store & Franchise Association, respectively. It was rated as "30 years of excellent brand of Chinese household appliances" by China Household Appliances Business Association.

In February 2009, Best Buy wholly owned Five Star Electric, and Five Star Appliances became a wholly-owned subsidiary of Best Buy.

In February 2015, Zhejiang Jiayuan Group acquired the entire equity of Five Star Electric Appliances owned by Best Buy. Five Star Electric Appliances has started the omni-channel digital retail transformation with physical stores as the core, and entered the second entrepreneurship based on strivers.