Nanjing Xinjiekou Department Store Co., Ltd., founded in 1952, is an influential brand in the industry, a time-honored brand in China, a listed company, and a large-scale department store retail enterprise integrating hotels, entertainment and shopping malls

Nanjing Xinbai was founded in August 1952 and has gone through more than 60 years of ups and downs. "Xinbai" was recognized as a famous service trademark in Jiangsu Province by the Jiangsu Provincial Administration for Industry and Commerce, and the group was awarded the first batch of "contract-honoring and trustworthy" advanced units by the State Administration for Industry and Commerce of China, and is an "AAA" special credit enterprise. Since the establishment of the store, the company has emerged a total of 22 national, provincial and municipal model workers, and has won more than 900 national, provincial and municipal honors. In 2012, Zhu Aihua, Secretary of the Party Committee of the Group, was honorably elected as the representative of the 18th National Congress of the Communist Party of China, and the company was awarded the title of the first batch of headquarters enterprises in Nanjing, and the "Nanjing Center" building, the main building of Xinbai, was awarded the title of Nanjing Headquarters Building.

In 2012, it was the 60th anniversary of Xinbai. Focusing on the medium and long-term development strategy, the group focuses on the "landing" of four aspects: system, talent, culture and strategy. By sorting out the organization and process reengineering, the separation of the group and the central store was realized, the control of each subsidiary company was strengthened, and a large platform for a modern business group was initially established; Through external and internal recruitment, we will establish a talent echelon that meets the development requirements of the group, reconstruct the performance system and salary and welfare system, and form effective incentives for employees; By holding a series of activities such as the 60th anniversary, the social visibility and reputation of Xinbai are improved, the influence and competitiveness of the enterprise are enhanced, and the culture of Xinbai is widely disseminated; Through cross-provincial and remote research, we reserve various projects that are in line with the development of the group, actively seek investment opportunities, and lay the foundation for the group's chain expansion.

In the face of the new market pattern and competitive situation, Nanjing Xinbai will take reform and innovation as the driving force, honesty and pragmatism as the foundation, and the revitalization of the national brand as its own responsibility, within the strategic framework of "100 cities and 1000 counties", "tighten the fist, highlight the main business", and strive to realize the "two wings fly together" of high-end department stores and mass department stores, reshape the first brand of Nanjing department store industry, based on Jiangsu and Anhui, and look at the whole country!