Tianjin TV, Tianjin Satellite TV, well-known TV media, channel positioning "happy life", its columns/TV series strive to be close to life, close to the masses, set news/art/film and television/urban/sports/science and education/children/public/international/shopping in one of the TV media institutions
Tianjin Satellite TV was launched in 1998 and established a satellite TV channel in October 2005, with 47 years of rich accumulation in the establishment of the station, ten years of rich cultivation on the star, and a new quality of Tianjin Satellite TV Channel, as an important publicity window based on Tianjin, facing the whole country and going to the world, she not only directly presents the moving style of Tianjin, but also matches the city image of Tianjin as the northern economic center and an international port metropolis. As one of the strong channels in Tianjin, the northern region and even the whole country, Tianjin Satellite TV has experienced quenching and tempering. Up to now, Tianjin Satellite TV has covered 600 million people and 232 prefecture-level cities in the country, covering 60% of the prefecture-level cities in the country, including 27 provincial capitals, 4 municipalities directly under the central government, and 4 cities with separate planning. Tianjin Satellite TV's step-by-step achievements have made Tianjin Satellite TV considered a provincial satellite channel with considerable growth.
Tianjin Satellite TV channel positioning
Tianjin Satellite TV's "happy life" positioning is based on the precise channel positioning suitable for the overall development of Tianjin Satellite TV through careful research and analysis and multi-party comparison, based on the optimistic and cheerful personality of Tianjin people, understand life, know how to live, intellectual and happy nature, and kind, healthy, positive and sunny essential characteristics, in this sense, Tianjin Satellite TV's positioning is an organic part of building and sharing a harmonious society from concept to practice. Tianjin Satellite TV's "happy life" positioning is based on the slogan of "watching Tianjin Satellite TV and living a happy life", with the content of "capturing the happiness around you and enjoying the life of the people", and the goal of "high-quality happiness and zero-stress life", reflecting the happy life of the people and enjoying the happiness in life. Whether it is a column or a TV series, Tianjin Satellite TV strives to be close to life and the masses, so that the audience can feel that they can see their own lives and see their own happiness from the screen. Tianjin Satellite TV uses keen observation and unique antennae to capture the ordinary happiness in life and express the most extraordinary meaning.
Watch Tianjin Satellite TV and live a happy life; In 2007, Tianjin Satellite TV is striding on the thoroughfare of happy life. In the evening prime-time theater, the two glamorous theaters "Sunshine Life Theater" launched their own brand light comedy, and "Gold Medal Theater" made every effort to create an exclusive year of classic dramas; Real Entertainment Program Grandstand: Two super-large entertainment variety shows "Tianjin Night Carnival" and "Variety Food 8th Street" were happily staged during the Golden Weekend, and the brand programs "Hu Kexing Feeling", "Invincible Star Factory", "We", "Men's World" and "Communication" on weekdays shine together.
Today, Tianjin Satellite TV's brand programs include "There is a Play Tonight", "We", "Love Defense", "You Belong" and tonight's special program "Smiling Proud Jianghu".
