China Central Television, CCTV, founded in 1958, is an important domestic news and public opinion organization, an important mouthpiece of the party/government/people, and a television media organization integrating various functions such as disseminating news, social education, culture and entertainment, and information services

China Central Television (CCTV) is the national television station of the People's Republic of China, which was piloted on May 1, 1958 and officially broadcast on September 2. Originally named Beijing TV, it was renamed CCTV on May 1, 1978, or CCTV in English.

CCTV is an important news and public opinion organization in China, an important mouthpiece of the party, the government and the people, an important ideological and cultural front in China, and one of the most competitive mainstream media in China today.

CCTV is now a national vice-ministerial-level institution, with 16 sub-bureau-level centers (rooms), including offices, editor-in-chief offices, personnel offices, financial and economic offices, party committees of government agencies, news program centers, overseas program centers, social and educational program centers, literary and artistic program centers, advertising and economic information centers, sports program centers, youth program centers, network communication centers, technical management offices, technical production centers, and broadcast and transmission centers. There are 3 directly subordinate division-level units, including the Supervision Office, the Audit Office, and China Television News; and the Office for the Construction of the New Site (Provisional Agency).

The directly subordinate units of CCTV include: China TV Drama Production Center, established on October 18, 1983, a state-level professional television production organization; Central News Documentary Film Studio (CCTV New Film Production Center), which was transferred in 1993, shoots and produces documentary films, and undertakes program production for the station; Beijing Science and Education Film Studio (CCTV Science and Television Production Center), which was assigned in 1995, shoots science and education films, undertakes the production of TV programs, and produces cartoons; China International Television Corporation, established in 1984, is a wholly-owned subsidiary of CCTV, and its business includes film and television production, program sales, network communication, advertising and marketing, tourism development, market research, industrial development, etc. The Central Satellite Television Transmission Center, established in 1995, is responsible for the operation of satellite scrambled television; China Central Digital Television Media Co., Ltd., established in 2003, is responsible for the operation of the central digital pay TV platform and the market-oriented operation of CCTV pay TV channels; The China Philharmonic Orchestra was incorporated in 2004 and is a first-class orchestra in China.

In addition, CCTV has launched the "CCTV International" website, "China Television News" and publications "Television Research" and "Modern Television Technology", which are publicly distributed to the whole country, and has the largest radio, film and television audio-visual archive in China (jointly built with the State Administration of Radio, Film and Television).

At present, CCTV has initially formed a diversified business pattern of multimedia publicity, advertising and industrial expansion with television communication as the main business and film, Internet, newspapers and periodicals, and audio-visual publishing supporting each other.

China Central Television (CCTV) now operates 16 television programs with open circuits and a trial broadcast channel for high-definition television. The 16 open-circuit channels are comprehensive channels, economic channels, variety channels, Chinese international channels, sports channels, movie channels, children's, military and agricultural channels, TV drama channels, English international channels, science and education channels, opera channels, social and legal channels, news channels, children's channels, music channels, Spanish and French channels, and the content covers almost all fields of social life. At the same time, 12 digital TV pay channels and 28 network TV channels are also available. Digital TV paid frequency projects include Fengyun Football, First Theater, Fengyun Theater, World Geography, Fengyun Music, Nostalgic Classics, Golf and Tennis, CCTV-Entertainment, CCTV-Opera, CCTV Boutique, National Defense and Military and Women's Fashion. Online TV channels include news, CCTV attention, documentary, travel, history, English, acrobatics, TV dramas, variety shows, cross talk, meteorology, science and technology, food, sketches, music, sports, life, cartoon kingdom, fashion, Peking Opera, children, economy, legal system, education, games, drama, magic, characters, etc.

In recent years, closely focusing on the overall situation of the work of the Party and the country, and in accordance with the deployment of the Propaganda Department of the CPC Central Committee and the State Administration of Radio, Film and Television, CCTV has organized a series of major publicity and reporting activities, such as the 50th anniversary of the founding of the People's Republic of China in 1999 and the return of Macao; In 2000, the new millennium and the Sydney Olympic Games were ushered in; In 2001, it commemorated the 80th anniversary of the founding of the Communist Party of China, Beijing's successful bid for the Olympic Games, the APEC Shanghai meeting, China's football qualification, and China's accession to the WTO. 2002 16th National Congress of the Communist Party of China, Busan Asian Games; the 2003 Iraq War, climbing Mount Everest, fighting SARS, and the Shenzhou-5 manned space flight; The centenary of Deng Xiaoping's birth in 2004, the Athens Olympic Games, the 55th anniversary of the founding of the People's Republic of China, the 5th anniversary of Macao's return to the motherland, the 2005 Scientific Outlook on Development, the commemoration of the 60th anniversary of the victory of the Chinese People's War of Resistance Against Japanese Aggression and the World Anti-Fascist War, the Daqing of Tibet and Xinjiang Autonomous Region, the "Shen VI" flight, the "Ten Games", etc. In these major reporting activities, CCTV has adhered to the correct guidance of public opinion, organized the production and broadcast of television programs with distinct themes and outstanding characteristics, aroused strong repercussions among the vast number of television audiences, and gave full play to the role of the national television station as the main force.

CCTV has nearly 400,000 hours of program resources. The total annual broadcast is 230248 hours, with an average of 631 hours per day (including North American Great Wall platform programs, paid channels and HD program channels); The proportion of self-produced programmes reached 73.9%.

Since 1999, in the face of competition in the domestic television market and the continuous penetration of foreign television media, CCTV has insisted on promoting the propaganda reform of "channel specialization, column personalization, and program quality", and successfully completed the professional channel layout. In 2005, CCTV began to implement the "branding" strategy after "specialization", which greatly promoted the production of programs and the construction of the channel itself, and showed initial results.

In terms of channel construction, a TV drama channel was launched in 1999; In 2000, an English international channel was launched; In 2001, the science and education channel and the opera channel were launched; In 2002, the Western Channel was launched; In 2003, a news channel and a children's channel were launched; In 2004, the music channel, Spanish and French channels were launched, and the western channel was replaced by the social and French channel. At the same time, the integration of channel resources, highlighting the characteristics of professional channels, adjusting the channel structure, each set of programs continue to improve and revise, strengthen unified packaging, arrangement, has formed the first set of program comprehensive channel as the leader of the comprehensive channel, professional channel categories are becoming more and more complete, professional channel characteristics are increasingly prominent, mutual support, complement each other to cover the domestic and international channel pattern.

In terms of column construction, on the basis of adhering to the correct guidance of public opinion, insisting on taste and style, we aim to better serve the target group, encourage innovation, pay attention to creating our own style, and improve the quality of the column. At the same time, a scientific and quantitative evaluation system and a comprehensive program evaluation system based on ratings and viewership share have been established in the whole station, and a strict system of elimination of the last position of the column and the open system of column management have been implemented. The total number of programs currently being broadcast on the whole station is 390, including a large number of well-made brand-name programs that are popular and familiar to the audience, and maintain a strong ability to innovate, leading the trend of national television program production.

In terms of program creation, CCTV attaches great importance to the quality of programs, encourages more high-quality products, and has launched a large number of ideological, artistic, and excellent programs that are deeply loved by the audience, which have not only become a hot spot for audience ratings, but also have a wide impact on all walks of life. Every year, CCTV has a number of programs that win important domestic and international awards.

China Central Television has the world's advanced level of technical equipment and facilities, including 8 sets of digital video recorder manipulator automatic broadcast system, 44 sets of hard disk server digital broadcast system, support 18 sets of conventional channels and 10 sets of paid channel programs (including 1 set of high-definition) broadcast, broadcast files can be automatically uploaded to the China Audio-visual Archive for archiving; Production equipment and facilities include: 29 studios, a total of 672 sets of recording equipment (548 sets of digital standard definition ENG equipment, 15 sets of high-definition video equipment, 109 sets of analog video recording equipment), 253 sets of editing equipment, 60 sets of portable editing machines, 105 sets of editing and synthesis systems, 53 sets of non-linear editing systems, 7 sets of 3D animation creation systems, 10 sets of image synthesis creation systems, 80 sets of finishing workstations, 286 sets of rough editing workstations, 2 sound studios, There are 26 dubbing and translation rooms, 8 OB trucks, 1 relay aerial photography helicopter, 8 sets of DSNG (digital satellite news gathering system), 54 sets of microwave systems, 4 sets of maritime satellite transmission systems, etc. The recording and production equipment has been fully digitized, the program broadcast has been automated, and it has taken the lead in carrying out high-definition television and interactive TV broadcast experiments in China, and has built an advanced news sharing system. The advanced technical support system has become an important pillar to ensure the safe broadcast of daily program production and major publicity tasks.

The safe broadcast of CCTV is an important political task. In 1998, the broadcast accident rate was 31.60 seconds/100 hours, in 1999 it was 22.17 seconds/100 hours, in 2000 it was 19.08 seconds/100 hours, in 2001 it was 5.09 seconds/100 hours, in 2002 it was 8.75 seconds/100 hours, in 2003 it was 3.86 seconds/100 hours, in 2004 it was 2.52 seconds/100 hours, and in 2005 it was 1.49 seconds/100 hours.

CCTV has a group of high-quality TV professionals, which is CCTV's most valuable asset. This contingent has performed prominently in all major propaganda and reporting campaigns, has been repeatedly affirmed by the central leadership and praised by people from all walks of life, and is a contingent that can fight tough battles, is good at fighting tough battles, and is worthy of the trust of the party and the people.

At present, there are nearly 10,000 employees in Taiwan and directly affiliated units (as of the end of 2005), and there are 2,529 regular employees (including Taiwanese employees) in the Taiwan headquarters (1,541 (61%) with a bachelor's degree or above, 1,276 (50%) with a bachelor's degree, 236 (9%) with a master's degree, and 29 (1%) with a doctorate); The total number of non-staff personnel in the Taiwan headquarters is 4,905 (230 with a master's degree or above, accounting for 4.7%, and 2,163 with a bachelor's degree, accounting for 44.1%); There are 583 retirees from the Taiwan headquarters. In 2002, CCTV carried out the reform of the all-staff employment system, and all the regular employees of the station were changed to the employment system. Since 2003, CCTV has reformed the management of non-staff personnel, and on the basis of clearing and verifying personnel, it has changed the non-staff personnel to enterprise employment and corporate management.

CCTV has a first-class team of announcers and hosts in China, and has won the love of the vast number of TV viewers across the country. Announcers and hosts are to accept the guidance of the Steering Committee for Announcers and Hosts in their operations, and implement a strict system for on-camera appearances. Since 2003, CCTV has regularly selected 10 outstanding announcers and hosts of the year and given special allowances. This special incentive policy will be extended to outstanding producers and directors.

CCTV has always attached importance to party building and spiritual civilization work. At present, there are 4,317 party members in Taiwan and directly subordinate units, 18 general party branches of Taiwan-affiliated centers, 4 second-level party committees, and 199 party branches. In 2002 and 2005, CCTV was awarded the "National Advanced Unit for Spiritual Civilization Construction" for two consecutive years, the "Civilized Unit of the Central Government" in 2003-2004, and the honorary titles of "Model of Civilized Unit of the Capital" and "Model Unit of Spiritual Civilization of the State Administration of Radio, Film and Television" for 12 consecutive years. It is a "Demonstration Site of Spiritual Civilization", "National Advanced Work Unit for Comprehensive Management of Social Security", "Capital Greening and Beautification Garden-style Unit", "Beijing Health Red Flag Unit", "National Advanced Unit for Marriage and Childbirth into Ten Thousand Homes", "Beijing Blood Donation Civilization Unit", "Beijing Advanced Unit for Traffic Safety".

Most of CCTV's funds come from advertising revenue, and in accordance with the preferential policy of lump sum given by the Ministry of Finance, the "separation of revenue and expenditure" is strictly enforced. In recent years, CCTV has worked hard to innovate, the quality of its programs has been continuously improved, and its share of ratings has basically remained at about 30% of the national ratings market. At the same time, it attaches full importance to the research of the ratings market and the advertising market, adheres to the "customer-centric", implements the policy of "grasping the big and not letting go of the small", the advertising and marketing services are professional and standardized, the market feedback is good, and the enterprise advertising is enthusiastic. CCTV's advertising revenue also basically maintains about one-third of the total national TV advertising revenue. The sustained and substantial growth of CCTV's advertising revenue has fully proved the effectiveness of persisting in propaganda reform and column and program innovation in recent years.

For the past 12 years, CCTV has invited bids for the prime segment advertisement of the first set of programs in November every year. At present, the event has become a display of the business community's expectations for economic development in the coming year, so it has been evaluated by economic analysts as "a barometer and weather vane of China's economy". On November 18, 2005, the 2006 CCTV prime segment advertising bidding was successfully carried out, with a total bidding amount of 5.869 billion yuan, a record high.

Since 1999, CCTV's revenue has increased year by year, jumping to a new level every year. In 1999 it was 5,126.49 million, in 2000 it was 5,742.41 million, in 2001 it was 6,099.77 million and in 2002 it was 7,041.79 million. In 2003, the internationally accepted statistical method was adopted to include enterprise income, and the total annual income was 10,227.72 million yuan (business income of 8.1 billion yuan and enterprise income of 2.1 billion yuan). In 2004, the total revenue was about 11.205 billion yuan (business income of about 8.7 billion yuan and enterprise income of about 2.5 billion yuan).

In 2005, the total revenue reached 12.4 billion yuan (business income of 9.4 billion yuan and enterprise income of 3 billion yuan). During the "Tenth Five-Year Plan" period, CCTV paid a total of 3.09 billion yuan in state taxes and fees, and the State Administration of Radio, Film and Television paid 5.63 billion yuan, totaling 8.72 billion yuan, making positive contributions to the development of radio and television and China's economic development.

CCTV programs cover 95.9% of the country's population, with an audience of more than 1.188 billion (2005 statistics). In the domestic ratings market, CCTV's viewership share basically remains at about 30% of the national ratings market. According to statistics, in 2005, the overall viewership of CCTV's 15 open channel channels reached 34.14%, a five-year high; The average daily time of the audience is 52 minutes (154 minutes per day); The audience satisfaction of CCTV's channels also occupies the top 12 in the national satellite channel satisfaction ranking.

中文国际频道、英语国际频道、西班牙语法语频道信号通过卫星传送基本覆盖全球，并在北美、欧洲、非洲、亚洲、大洋洲和中南美洲的120多个国家和地区实现了落地入户，其中CCIV-4覆盖境外华语观众1500多万户，CCTV-9在境外入户达到4350万户，CCTV-E&F在美国、古巴、智利、毛里求斯等6个国家实现完整频道落地，进一步扩大中国电视媒体的国际影响力。2005年2月1日，中央电视台牵头联合八家地方台组成的长城（亚洲）平台正式开播，对台宣传取得突破性进展。长城(北美)平台运作一年来订户数量持续增长，突破3万户，有效扭转美国华语市场"台强我弱"的现状。与此同时，以央视网络电视互动直播平台为基础，中央电视台电视节目成功进入台湾，充分体现对台宣传的主动性。这标志着中国电视对外宣传跃上了一个新台阶，中央电视台外宣工作在理念和运作方式上发生了重大变化。

China Central Television (CCTV) has established and maintained good cooperative relations with local television stations and cultural institutions at all levels across the country, and has established business relations with 208 media organizations in 134 countries and regions around the world. There are 14 reporter stations around the world, and a reporter station has been established in Taiwan to report major news events around the world in a timely manner.

Under the care of the CPC Central Committee and the support of the State Administration of Radio, Film and Television, the construction of the new CCTV site is steadily advancing. The CCTV new site project is the largest single public cultural facility built by the country since the founding of the People's Republic of China, and is also one of the important supporting facilities for the 2008 Beijing Olympic Games, and will become an important landmark building and important cultural landscape in Beijing.

The new CCTV site is located in the middle of the East Third Ring Road (formerly the "Beiqi Motorcycle Factory") in Chaoyang District, Beijing, close to the East Third Ring Road, in the core area of the CBD, covering an area of 197,000 square meters. The total construction area is about 550,000 square meters, the highest building is 234 meters, and the total investment of the project is about 5 billion yuan. The construction content mainly includes: the main building (CCTV), the television cultural center (TVCC), the service building and the media park. After the completion of the project, CCTV will have the ability to broadcast 200 program channels.

The project was officially approved by the National Development and Reform Commission (formerly the State Planning Commission) in January 2002. After expert review and staff voting, the design scheme of Metropolitan Design Office (designer: Koolhaas) was selected. In September 2004, the feasibility study report of the project was officially approved by the National Development and Reform Commission and approved by the 62nd executive meeting of the State Council, and the construction officially started in October 2004. Under the organization of the Beijing Municipal Bidding Office, China State Construction Engineering Corporation (CSCEC) obtained the general contracting right for the construction of Section A of the new site construction project, including the main building, through public bidding. Beijing Urban Construction Group Co., Ltd. obtained the general contracting right for the construction of Lot B (TV Cultural Center) of the new site construction project. At present, the construction work of bid sections A and B is progressing as planned, and the work is progressing smoothly.

"Inherit civilization, pioneer and innovate". CCTV will uphold this purpose, persist in taking reform and development as the main line, deepen reform, speed up development, keep pace with the times, and strive to build itself into a first-class television station in Asia and a leading television station in the world in the new century and new stage.