Founded in 1960 and launched in 1994, it is a comprehensive media group focusing on local news and comprehensive programs in Zhejiang, the leading TV station and TV news center in Zhejiang Province, and is committed to radio and television as its main business/concurrently engaged in related industries

Zhejiang TV was launched on October 1, 1960 and is the leading TV station and TV news center in Zhejiang Province. At present, it has established 9 sets of programs, including Zhejiang Satellite TV, with more than 117 hours of daily broadcasts, of which 1,590 minutes of self-run programs have been established.

"Zhejiang Satellite TV, China Blue!"

On January 1, 1994, the first set of programs (Channel 4) of Zhejiang TV began to be transmitted by satellite, effectively covering 2 billion people in the country and more than 40 surrounding countries and regions, and was broadcast by more than 95% of the country's cable stations, with a relatively fixed audience of 150 million, of which about 100 million were urban audiences. In 2009, Zhejiang Satellite TV was selected as the provincial satellite TV with the highest coverage rate in China in 2009 by the China World Records Association, creating the highest provincial satellite TV coverage in China. Zhejiang Satellite TV has also opened windows to transmit programs on Chinese Television in the United States, Skola Television, Fukui Broadcasting and Miyagi Broadcasting in Japan, Gwangju Cultural Broadcasting in South Korea, Hong Kong Wireless Television and Hong Kong Cable Television, and its influence has spread at home and abroad, and has played a positive role in promoting the world's understanding of Zhejiang and Zhejiang's going global.

Zhejiang TV has a team of TV practitioners with good professional quality, and employees with intermediate and senior professional titles account for about 50% of the total number of employees in the station. It has a highly digitized TV production and technical support service system, which can transmit, send and broadcast programs of 7 channels at the same time, and realize cross-border multi-point two-way transmission. The level of TV production and broadcasting is among the best in domestic counterparts.

In the past ten years, Zhejiang TV's news programs have won awards in national competitions, and have won the first prize of the "China News Award", the highest award in China's journalism, four times; He has won more than 20 special prizes and first prizes of China TV, and has been rated as an "advanced collective" by the Ministry of Radio, Film and Television. In the production of social, educational, literary and artistic programs, Zhejiang TV pays attention to the cultural characteristics of the south of the Yangtze River, faces the whole country, goes abroad, pays attention to the theme of human life, and shoots a large number of international topics, such as the "Three Poles" series - "Antarctica and Mankind", "Arctic Caprice", "Across the Earth"; Completed the "Three Looks" series - "Hong Kong from the World", "Macau", "Taiwan Across the Sea", and "Zhejiang People in the World" and other "Wandering Series". The filming and broadcasting of these feature films have aroused tremendous repercussions at home and abroad. The TV series "Lu Xun", "Hua Luogeng", "Ma Yinchu", "News Apocalypse", "Voiceover of Female Reporter", and the TV drama "Qiu Jin" filmed by Zhejiang TV have also been widely praised after being broadcast nationwide.

In October 2000, Zhejiang Television took the lead in implementing the reform of merging three provincial television stations in China, completely merging the three provincial television broadcasting organizations that were originally separate and independent of each other, namely Zhejiang Television Station, Zhejiang Cable Television Station, and Zhejiang Educational Television Station, and implementing system reform, channel integration, and optimal allocation of the six television broadcast channels that were originally under the management of wireless and cable stations. On January 1, 2001, Zhejiang TV launched six new channels, with a unified name, a unified logo, distinctive features, a new overall image and program structure to the public, taking a landmark step in China's provincial TV reform. As a result, Zhejiang TV has formed a new channel pattern with a comprehensive news channel (Zhejiang Satellite TV) as the leader and five professional channels with different characteristics:

Zhejiang TV satellite channel, namely Zhejiang Satellite TV, is the leading channel of Zhejiang TV covering the whole country through satellites, based in Zhejiang and facing the whole country. Highlight the status of the main body of news, and strengthen social, educational, literary and artistic columns. This channel is mainly based on local news and comprehensive programs in Zhejiang, as well as variety entertainment, social education, culture, and legal system, and is transmitted through satellites, covering more than 40 countries and regions inside and outside the province and the Asia-Pacific region, and is broadcast by more than 95% of the country's cable stations, and is the main channel for publicizing the major policies of the party and the state, and is the main bridge for the Zhejiang Provincial Party Committee and the provincial government to contact and communicate with the people of Zhejiang Province, and is also an important window for publicizing Zhejiang and communicating with the world. The ratings ranked second in the evening ratings of provincial satellite TV in the country. The market share ranks in the forefront of provincial satellite TV in the country! In 2009, Zhu Dan, the host of Zhejiang Satellite TV, won the "Most Potential Host" award. In 2010, Zhejiang Satellite TV's "I Love to Remember Lyrics" column group won the "Zhejiang May Day Labor Medal" issued by the Zhejiang Provincial Party Committee and Provincial Government! On September 28, 2009, Zhejiang Satellite TV's high-definition channel was officially launched, and it became one of the first nine channels in the country to enter the "high-definition era" through simultaneous broadcast of high and standard definition.

Zhejiang Satellite TV is one of the first provincial satellite TV stations in China, with a good foundation in terms of landing coverage and brand trust, and currently has an acceptable population of 833 million in the country, making it one of the most influential media in China. Zhejiang Satellite TV has been on the star for 14 years, with lofty ambitions and the world in mind. As a golden business card of the media industry in Zhejiang Province and a window for the external publicity of the Zhejiang Provincial Party Committee and the Provincial Government, Zhejiang Satellite TV has always insisted on injecting modern humanistic concepts into its programs, highlighting the humanistic value and wealth value with distinctive regional characteristics. Moving forward in the competition and expanding in innovation, Zhejiang Satellite TV launched a new layout in 2008, with "China Blue" as the core concept of the channel. News programs take action and produce results. The "Seven Sisters of Anti-Taiwan" has established the authority of the news brand, and the "Zhejiang people on the road of the New Long March" demonstrate the power of news action. Self-run programs to grasp the brand and taste. In the evening, the main 2121 entertainment line will show new entertainment creativity and expand the new space for variety entertainment programs. Create a storm of civilian entertainment!