Shanghai Oriental Media Group Co., Ltd., Dragon TV, Shanghai Radio and Television Station/Shanghai Culture Radio, Film and Television Group Co., Ltd.'s main TV media, the main viewership is urban young people, and the types of programs broadcast cover news topics, film and television dramas, variety shows, etc
Dragon TV is one of the major TV media under Shanghai Radio and Television Station and Shanghai Culture Radio, Film and Television Group Co., Ltd. (SMG), which was launched in October 2003 and ranked third in the country in terms of prime-time CSM34 city ratings in 2015. Dragon TV is one of the most valuable and influential comprehensive channels in China, and has been rated as "the most influential provincial satellite TV" by industry authorities. Dragon TV ranks first in provincial satellite TV in the national cable network coverage, and its international channels have been successfully broadcast in the United States, Canada, Australia, France, the Netherlands, Germany, Singapore, 38 countries in sub-Saharan Africa, all countries in Central and South America, Hong Kong, Macao and Taiwan, and the global watchable population has exceeded 1.1 billion.
With the channel positioning of "big station weather, urban temperament, and youthful atmosphere", Dragon TV's ratings are mainly based on urban young people, and the types of programs broadcast cover news topics, film and television dramas, variety shows, etc. The channel has the largest news page of provincial satellite TV capacity in the country, and the brand news columns include "Look at the East", "Oriental News", "Live Shanghai", "Global Crossing", "Tale of Two Cities", etc., with an average daily news time of more than 300 minutes, and a total of 11 news reports and news special columns every week, ranking first in the number of columns and broadcast time of provincial satellite TV. In the face of international and domestic emergencies, it launched a large-page live broadcast special report for the first time, and it has become a characteristic brand of Dragon TV.
Dragon TV's TV dramas have the characteristics of "urban temperament, big drama quality, fresh and diverse", and the TV series such as "Ordinary World", "Tiger Mom and Cat Dad", "Langya Bang" and "The Legend of Miyue" have created good ratings, and the newly explored weekly dramas are also wonderful.
Dragon TV's variety shows take "clear direction, leading category, powerful model, and ultimate production" as the content requirements, and the outdoor reality show series "Extreme Challenge", "Flowers" series "Sister Over Flowers", "Comedy" series "Smiling Proud Jianghu", "Happy Comedian", talk show series "Venus Show" and "Four Famous Assistants" have all performed well, and a series of brand variety shows have had a wide impact on the industry and audiences.
