Anhui Radio and Television Station, Anhui Satellite TV, also known as Dolphin Channel, one of the top ten TV media, was founded in 1997, and was the first to open a channel in the provincial satellite TV
Anhui Satellite TV is a powerful media with important influence in the country, and is firmly ranked in the first camp of national satellite TV. Anhui Satellite TV has created the well-known "Anhui TV phenomenon", and people are generally named "TV Huaijun" in the Anhui TV media industry. On October 6, 1997, the first program of Anhui TV (Anhui Satellite TV) was broadcast on satellites, covering 54 countries and regions including Europe, Asia, Africa and Oceania through the "Asia 3" satellite. According to the survey data, in 2010, Anhui Satellite TV covered a population of more than 1 billion, ranking first in provincial satellite TV, and was rated as "TV Landmark" (2010) "The first Chinese provincial satellite TV coverage and communication power first", has now achieved 100% of cities above the prefecture level in the country, and in Taiwan, Hong Kong, Macao area landing network.
In 2010, Anhui Radio and Television Station's advertising revenue exceeded 2.2 billion yuan, a year-on-year increase of 30%. Anhui Radio and Television Station gives full play to the advantages of talents, programs and technology, based in Anhui and facing the whole country. Close to the audience and continuous innovation is the goal of Anhui TV station.
Anhui Satellite TV is the first to set a channel in the provincial satellite TV to feature positioning, and is the first to determine the positioning of TV dramas, standing out from many provincial satellite TV stations and becoming a famous "five-star general" in the industry. In the face of fierce competition in TV media, Anhui Satellite TV has been innovating and constantly upgrading its brand, from "TV drama hypermarket" to "drama in the world, love for thousands of families", and then to "The charm of independent dramas, walking with love", and has always led the TV industry ratings.
On the basis of the success of the TV drama operation strategy, Anhui TV has set sail for reform and made every effort to create excellent independent brand columns, large-scale activities and special programs to enhance its core competitiveness and comprehensive strength. In recent years, it has opened and created a number of special programs, brand columns and large-scale activities, including the Huangmei Opera TV series, which pioneered the trend of Chinese opera and TV dramas, the large-scale condolence performance of "Jianghuai Love" dedicated to the society, the selection of annual news figures and economic figures that are popular in Jianghuai, the brand activities and columns such as "The First Time" and "Help Girl, Help You" that serve the people's livelihood, and the large-scale disaster relief charity performance of "Walking with Love and Building a Home Together", the special program of "One World" Olympic Games, and "The End of the World at this time—— The cross-strait Mid-Autumn Festival Gala, the "National Drama Festival, Echo for 30 Years" large-scale evening party, and the special programs "Tide Rises Jianghuai" and "Dialogue with Jianghuai" to commemorate the 30th anniversary of reform and opening up have received wide attention from all walks of life, and the influence of the media has been greatly enhanced.
Anhui TV has made new achievements in the development of the cause, the new news editing and broadcasting hall is one of the most advanced digital editing and broadcasting platforms of provincial television stations in the country, the TV broadcast control room is the largest broadcast control platform of provincial television stations in the country, the whole Taiwan network with an investment of 64 million yuan is the largest provincial television station in the country, the highest degree of networking, and contains 315 editing and broadcasting sites of the digital network platform, and the 14-channel high-definition OB vehicle introduced from abroad is one of the most advanced OB vehicles in China; The 3,600-square-meter studio is the largest TV studio in Asia. The development of Anhui TV station industry is diversified and diverse, forming a new industrial development pattern with TV advertising as the main body, mobile TV, mobile TV, shopping TV, building TV, outdoor advertising, SMS platform, film and television drama production, audio and video websites and other traditional media and emerging media integrating each other.
Anhui TV continues to carry out management innovation, the implementation of channel development planning, program brand building mechanism, team building and talent training and selection mechanism and other six mechanism construction, to create a good environment for single-minded development, strengthen the sustainable development of the media, enhance the stamina of media development.
At present, Anhui TV is aiming to build a strong brand and enhance its core competitiveness, with Anhui Satellite TV as the leader, program innovation as the soul, mechanism and system reform as the driving force, talent strategy as the focus, and industrialization development as the direction, to promote various reforms and achieve a new leap in development.
