Chongqing Radio and Television Group's Shangxing Channel, a well-known TV media brand, began in 1998, focusing on radio and television, and concurrently engaged in the development of related industries, with 22 radio and television frequency channels
Chongqing Radio and Television Group (Main Station) was officially established on November 18, 2004, and after eight years of leapfrog development, it has grown into one of the provincial radio and television media with distinctive characteristics and strong brand influence. The group has nearly 10,000 employees, with total assets of about 6.8 billion yuan and annual income of about 2.7 billion yuan as of 2012.
It has 22 radio and television frequency channels
There are 16 TV channels: Chongqing Satellite TV is the star channel, and news, film and television, science and education, urban, entertainment, life, fashion, public and rural, and children's channels are terrestrial channels; The international channel is an overseas landing channel; New Finance, Auto and Motorcycle, and Glamorous Fashion are digital pay channels; Mobile TV is an outdoor TV channel; The DTV channel is a TV guide channel.
Broadcast frequency: news, economy, transportation, music, urban and literary arts.
Chongqing Radio and Television Group (Main Station) adheres to the development strategy of radio and television as the main business and concurrently engaged in related industries, and formally implemented the frequency channel operation responsibility system in 2012, implemented the annual target assessment and cashed in rewards and punishments, and further released the vitality of frequency channel production and operation. Chongqing Satellite TV returned to the market in 2012, resumed the broadcast of "Bayu Theater" and "Hero Theater", and launched 5 self-run large-scale variety shows such as "Weekend Drive", "Conquer the Audience" and "Say It Out Loud", which was rated as one of the top ten influential satellite TV in China in 2012 by the academic community, covering a population of nearly 800 million. The news channel strengthened the live broadcast of programs, accounting for 85.8% of the total number of self-made programs per day, and the people's livelihood news column "Tiantian 630" was the most influential TV program in Chongqing; The film and television channel has maintained the first place in local ratings for a long time; The fashion channel column dramas "Life Malatang" and "Cold and Warm Life", the urban channel Sanfan series, the public and rural channel "Shooting Statement" and "Barrister Online" are deeply loved by the audience. The average listening share of radio frequencies in the local area has reached more than 85%, with more than 141 hours of broadcasting throughout the day, and more than 100 hours of self-run programs per day.
At present, Chongqing Radio and Television Group (Main Station) is guided by the scientific outlook on development, and strives to promote the great prosperity and development of Chongqing's radio and television culture, provide strong spiritual strength for "scientific development, enriching the people and rejuvenating Chongqing", and make positive contributions to building a culturally strong city and cultural highland in the western region and taking the lead in building a moderately prosperous society in an all-round way in the western region.
