Founded in 1997, Beijing Modern Sky Culture Development Co., Ltd. is the founder of Modern Sky Music Festival and Strawberry Music Festival, and is a music festival production and operation organization integrating music publishing, artist management and live music
Founded on December 27, 1997, Modern Sky is a large-scale and culturally influential music company in China, as well as a large and powerful music festival production and operation organization in the three regions of the Taiwan Strait. It is currently one of the most creative and large-scale original and innovative music record companies in China, and it is also a Chinese music company that has attracted international attention.
Modern Sky is a brand-new concept of integrated entertainment company, with a number of sub-labels, covering music publishing, artist management, live music three major sections, in addition to the tentacles also extend to magazine and book publishing, art exhibitions, video production, graphic design and other fields, in an effort to establish a comprehensive and three-dimensional operation mode for the Chinese music industry, create a new system, and grasp the future direction through a keen sense of touch and a new concept of thinking, and then influence social culture. Create a good environment for the development of original Chinese music. In January 2007, Modern Sky established a U.S. branch in New York, which is responsible for better expanding the record business, signing overseas bands and record publishing. In April 2009, Modern Sky launched the "FAT ART" art exhibition, which eventually made Modern Sky a leading company across music and art.
In the past ten years, Modern Sky has produced more than 200 albums with different styles, including the essence of China's original independent music, including: New Pants, Lucid, PK14, Supermarket, The Right to Reshape Statues, Universal Youth Hostel, Houhai Shark, Zhou Yunpeng, Wan Xiaoli, Xie Tianxiao, Song Dongye, etc., are all important names that cannot be erased on the road of China's independent music development, and now these musicians have already become leaders and even leaders in their respective fields. These recordings have won numerous domestic and international music awards for Modern Sky. The published recordings have been successful on both the artistic and commercial levels, and Modern Sky has opened up a path of stylistic diversification for the development of Chinese new music with its bold and forward-looking vision, and has drawn a clear banner in the Chinese pop music industry with an innovative musical attitude. It has strongly influenced the culture of Chinese teenagers and has become synonymous with quality in the minds of young people. At present, Modern Sky has more than 50 groups of bands and artists with different styles, including Pain Yang, Xie Tianxiao, Zuo Xiaozu Mantra, Peng Tan, New Pants, Zhang Qiang, Supermarket, Right to Reshape Statues, Song Dongye, Ma Di, Yao Shisan, etc.
In 2007, he founded the "Modern Sky Music Festival", which profoundly influenced the aesthetics of young people, and was tracked and reported by global media, and won unanimous praise. Modern Sky Music Festival was awarded the "Best Fashion Event Award" by Surface magazine, the "Best Music Festival of 2008" by Music Time and Space magazine, the 15 moments of the world in the "24 Hours of Illustration" by the British "Guardian" on October 3, 2008, the "24 Hours of the Day" by the British "Reuters" on October 4, 2009, and the "Best Music Festival in China" by the world's most authoritative music media Billboard magazine.
In 2009, the "Strawberry Music Festival" was founded, with a larger area, more stages, and a record number of performers and audiences in China, becoming one of the most successful music festival brands in China and the most important music event in the Chinese music scene. In 2010, the "Xi'an Strawberry Music Festival" was held, bringing together the top artists in the Chinese music scene, and the holding of the Xi'an Strawberry Music Festival is the first time that the strawberry music festival brand has gone out of Beijing, and has a far-reaching impact on the development of the music festival industry.
Since then, Modern Sky has successively founded the "ZOO Electronic Music Festival", hosted the "Great Wall Tango Wood Forest Music Festival", participated in the "Zhang Guan Li Dai Music Festival" and "Intro Electronic Music Festival", in 2012 Modern Sky launched a small music festival "Natural Awakening", in 2013 the Beijing and Shanghai Strawberry Music Festival refreshed the domestic historical records, and the holding of strawberry music festivals in Xi'an, Wuhan, Changchun and other places has made Modern Sky an undisputed industry leader in the field of domestic music festivals.
