Beijing Taihe Music Culture Development Co., Ltd., founded in 1986, is one of the top ten record companies, focusing on music production and distribution, an influential and creative entertainment force in the Chinese world, and a high-profile independent record company
Sea Butterfly - the most influential and creative entertainment force in the Chinese world today.
Founded in 1986, it has spanned five major Chinese regions in Chinese mainland, Taiwan, Hong Kong, Singapore and Malaysia. The main business of Haidie International includes: music branding, music production and distribution, music planning and promotion, artist management, concert planning, mastering/songwriting copyright management, digital music platform, performing arts training school, product integrated marketing, etc.
In March 2006, IDG-ACCEL, an international investment fund, announced its first major venture capital investment in Asia, and the fund's first foray into the entertainment industry.
In April 2007, IDG, Accel Partners, and SIG were once again heavily invested in Haidie, promoting Haidie to become one of the largest entertainment groups in the Asian Chinese world.
Sea Butterfly MusicOcean Butterflies Music
From 2002 to 2004, the hottest newcomer and the most mentioned legend of global Chinese world pop music is undoubtedly the "construction foreman" turned "record sales newcomer king" - Adu. Even the most iconic pop magazine in the United States, Billboard, featured the Addu Cyclone in its February 8, 2003 report!
From 2003 to 2006, Lin Junjie conquered the hearts of hundreds of millions of people with his "Jiangnan", and established the status of "Asia's Little Heavenly King" with "A Thousand Years Later", the hottest all-round singer-songwriter of global Chinese world pop music, and even won the national vote "Champion of the Most Popular Singing Performance Project" at CCTV's Spring Festival Gala in 2006.
Also, in 2005, Jin Sha, who was the only one who could compete with the "Super Girl" and won almost half of the "Chinese Mainland Newcomer Award", was the only overseas newcomer shortlisted for the 17th Taiwan Golden Melody Award - Lin Yuzhong.
And behind the scenes, cultivating them and supporting them is the Sea Butterfly Music that has adhered to its music post for 20 years.
New ballads- Abbreviation for "Singaporean Young People Write Songs".
In the early 1980s, a group of non-music students in Singapore under the age of 20 were not willing to accept the excessive seriousness of orthodox music and were not satisfied with the obsolescence of their parents' generation of pop music.
This spontaneous and spontaneous trend of young people has spread from campuses across the country and evolved into a "new rumor movement".
In 1986, Xu Huanliang, Huang Yuancheng, Wu Jianfeng, Xu Nansheng, and Zhang Jiaqiang established Haidie Production Company, which has cultivated countless outstanding musical talents, including Li Weixiang, Li Sixiang (Sun Yanzi's "teacher" and producer), Wu Jiaming (Fan Wenfang's producer), Liang Wenfu (Singapore's "creative talent" most admired by many Hong Kong and Taiwan singers), Li Feihua and so on.
In 1989, the directors of Haidie Music foresaw the importance of songwriting copyright in the future and established Taishi Music Copyright Pte Ltd to further cultivate songwriters and promote new works to the Hong Kong and Taiwan markets in a planned manner.
In the 90s, the professional technology of Sea Butterfly music production gradually matured, and the business also opened up new areas - the production of advertising music and the production of records for Hong Kong and Taiwan singers. At that time, the advertising songs composed by Haidie won almost all the awards for Chinese advertising songs in Singapore; The footprint of record production has also begun to spread to Taiwan, Hong Kong, Beijing, Malaysia, and the United States.
In 1994, singer Chen Jieyi, a singer cultivated by sea butterflies, released her first solo album "Heartache" in Taiwan. The album was well received and not only created a career for Kitty Chan in the future, but also set a record for the first Singaporean singer to gain a foothold in the Chinese pop music scene.
In 1997, Sea Butterfly Music, together with a group of outstanding Malaysian musicians, established Conch Music Production Company in Malaysia to actively develop Malaysia's music resources. and opened the Conch Music Restaurant.
In the 21st century, Lin Qiuli, a famous lyricist in Taiwan, joined Haidie, and Haidie Music Co., Ltd. was formally established in Taiwan. After two years of deployment and training, Adu's first album - "It's Dark" was finally released in 2002, which caused a whirlwind of Adu in the Chinese world!
In 2003, Bi Xiaoshi, a famous Chinese composer, joined Haidie and established Beijing Haidie Music Co., Ltd. Through the close cooperation of resources in the "four places" of Sea Butterfly, it successfully broke the existing business model of "overseas newcomers must first become popular in Taiwan before they can sell well", and Lin Junjie's debut album exceeded 1 million copies sold in Asia, becoming the real sales newcomer king of the year.
In 2006, IDG-ACCEL Investment Fund decided to invest heavily in building a new music industry, taking advantage of the influence behind its sophisticated music products and the strong growth potential. While opening up a new path for its own development, it will provide more convenient, more exciting and more fashionable consumption channels and models for all people who love music, and create another infinite and broad development space.
In April 2007, IDG, Accel Partners, and SIG were once again heavily invested in Haidie, promoting Haidie to become one of the largest entertainment groups in the Asian Chinese world.
Musical genius
2011年，海蝶成功签约内地音乐人许嵩，并推出其第三张词曲全创作专辑《苏格拉没有底》，该专辑全国发行之后连续一整月在中国的大陆地区<除台湾，香港，澳门，海南等>销量第一位，突破了10万大关，在中国唱片产业如此低迷的情况下，不得不说这是一个奇迹。海蝶表示，将来希望能够将许嵩打造成新生代甚至90后的代言人，代表年轻一代发声，做年轻而有质感的音乐。
