
Founded in 1960, Shandong TV Station, Shandong Satellite TV, one of the top ten TV media, is a comprehensive news-based channel, integrating network audio-visual, information services, network marketing and technology applications
Shandong TV was founded on October 1, 1960 and has gone through 45 years. At present, it has seven sets of programs including satellite channel, Qilu channel, sports channel, agricultural science channel, public news channel, children's channel, and paid channel "Collect the World" and websites of Beijing base, Shanghai base and Shandong TV station. The satellite channel was launched on January 1, 1994 through the Asia-Pacific-1A satellite, achieving coverage of the whole country and neighboring countries, and was broadcast 24 hours a day earlier in the country that year. On October 30, 2002, the Asia-3S satellite digital signal transmission was opened, and the dual satellite transmission of radio and television signals was realized at the same time. This marks the launch of Shandong TV satellites into the digital era. The coverage rate of Shandong satellite channel exceeds 50% in the country, and it is a provincial-level station with a viewing population of nearly 700 million.
Satellite TV has worked hard to build seven channels in accordance with market-oriented operation, and has basically realized the way of professional operation. The satellite channel is a comprehensive channel based on news, with "love is as deep as the sea, righteousness is as heavy as Mount Tai" as the channel positioning language, based on the province, facing the whole country, and going to the world. Qilu Channel is a comprehensive channel with urban residents as the main audience, covering the whole province through wireless transmission and optical cable transmission, and broadcasting 24 hours a day. The sports channel is a sports professional channel with the purpose of disseminating sports culture, promoting sportsmanship, advocating national fitness, and delighting the audience's body and mind, and is transmitted to 17 prefectures and cities in the province through the province's cable television network, and is broadcast 24 hours a day. The Agricultural Science Channel is the first professional channel in the country to be positioned in rural areas, agriculture and farmers, and it transmits 17 prefectures and cities in the province through the cable television network, broadcasting 17 hours a day. Public? The news channel is a comprehensive channel for the transformation of functions of cities and counties (urban areas) and positioning in the news services of cities and counties in the province, covering the whole province and broadcasting 18 hours a day. TV digital pay channel "Collection of the World", is the only professional digital pay TV channel in China positioned in the content of "collection, exchange", ordinary viewers only need to add a set-top box, you can see the program and enjoy the audio-visual cutting-edge program, broadcast 19 hours a day. The children's channel is a professional channel that takes the dissemination of socialist spiritual civilization and the ideological and moral education of young people as its position, and strives to develop characteristics and standards. At present, the seven channels have distinct personalities and a wide range of viewerships, and 19:00 ---- 21:30 in the evening is the peak of the day's program. The ratings of satellite channels occupy a leading position in the province and are among the best in the national provincial satellite channels.
The news programs and special columns founded by Satellite TV, such as "Today's Report", "News Figures", "Ethics and Legal System", "Sunshine Fast Lane", "Several Merry People", "Starry Tonight", "Parents of the World", "Ambition to Succeed", "People from the South and North Shandong", "Country Monsoon" and other columns not only have an impact on the whole country, but also won the National Excellent Column Award. In recent years, more than 100 works of Shandong Satellite TV have won the National News Award and the China Radio and Television Award.