There is only one store in Hangzhou, located on the 4th floor of the Kerry Centre shopping mall in the prime location. The cinema is equipped with a fresh air system, and the design is also quite careful. The decoration style takes the concept of "reflector" as the main axis of the space, which is unique. In the process of film shooting, the reflector is indispensable to present the relationship between light, shadow and image by generating different light from soft and hard. The designer used yellow and coffee colors related to light and shadow to show the changes in light intensity, used marble floors to outline lines, and arranged a large number of circular designs scattered throughout the theater, such as: pieces of aluminum alloy coffee color circular decorations, overlapping top circular chandeliers, which perfectly fit the theme of "film production", so that the audience feels as if they are in the world of light and shadow of the movie. At the same time, the designer cleverly extended the circular decoration from the ceiling and stacked it to the ground, turning it into a round seat for guests to rest, which has both a sense of design and practicality.
Transliterated as PREMIERE, meaning "premiere", it is one of the most exclusive cinema brands in the Broadway cinema series in Hong Kong along with Broadway Studios. Hangzhou is the second city in Chinese mainland after Shanghai to have Parkview Cinema. In the early days of its opening in 2016, the average ticket price of the Hangzhou store reached 57 yuan per ticket, which was almost twice that of ordinary theaters and one of the most expensive average ticket prices of Hangzhou theaters at that time. At present, the ticket price is still at a high level, generally about 20% higher than the ticket price of CGV and other theaters, which shows the consumption positioning of Baimeihui.
The cinema has a total of 8 auditoriums with 1,080 seats. In addition to being equipped with 2D/RealD 3D projection equipment, the LUXE giant screen hall that can accommodate 212 people is the highlight, promising to show 3D movies at a brightness of more than 6FL on a normal basis, using RealD technology, the screen reflectivity of Precision White Screen (Precision White Screen) is increased by 1.4 times, which can present a more uniform brightness, the picture is clear, and it can play the 60 frames 3D version of "Billy Lynn's Halftime Fight" (Shanghai Cinema can play the original 120 frames) , the hardware is at the upper middle level.
With a spacing of 1.2 meters, even tall consumers don't have to curl their legs for a better viewing experience. The seats are upholstered in cloth and the seat numbers are embroidered on the backs. The designer increased the number of toilet compartments, and added the toilets in the mall, so that there was basically no queue during the peak period after the end of the movie. The ordinary cinema hall is specially designed with barrier-free passages, seats and toilets, and wheelchairs can be pushed in directly, which is quite user-friendly.
At present, the three stores of Hangzhou Broadway Cinema Line (the other two are Broadway MixC Store and Broadway Binjiang Powerlong Store) can be used, and LUXE, IMAX, and China Giant Screen Hall can enjoy member discounts, which are suitable for consumers with large demand for movie-watching.
