Xiaoshan Dana Cinema is a five-star cinema invested by Zhejiang Dana Films, located in Yinlong business district, Mongkok, Xiaoshan District, with a total of 20 cinemas in the first phase of Xintiandi and the second phase of Yinlong store, with a total area of more than 10,000 square meters, with 3 giant screen halls and 7 VIP halls, which can be described as the "giant" cinema in Hangzhou. In 2017, Dana Cinemas ranked ninth in the country at the box office, becoming the only theater in the top 10 at the national box office from cities other than Beijing, Shanghai, Guangzhou and Shenzhen.
The screen equipment of Xiaoshan Dana International Cinema adopts SONY-4K projectors, and the MAX giant screen hall uses dual machine playback, which is a rare full 4K ultra-high-definition cinema hall in Hangzhou. The SONY-4K projector has ultra-high resolution, not only the image is delicate, but also the color and brightness are fuller, the picture is very textured, and the visual experience is excellent.
The two stores opened half a year apart, and the consumption positioning is also different. Yinlong store is known as the aircraft carrier-level flagship store of Zhejiang Dana Films, and the configuration is extremely luxurious. The theater has a total of 9 theaters. The giant screen hall No. 1 is the IMAX hall, the giant screen hall No. 2 is the Dolby Atmos hall, and the other 7 theaters are VIP halls. The VIP hall is equipped with high-end, all of which are made of Brazilian imported cowhide full-tilting electric soft sleeper seats, the material of the leather sofa is delicate and soft, and the electric button on the inside of the armrest can adjust the angle at will, and a blanket is provided before watching the movie. With a width of 65 cm and a spacing of 10 cm between the two rows of seats, it is spacious and comfortable, with a brown leather armchair on the side of the hallway.
The decoration of the Yinlong store is also heavily built, with the interior in a "fantasy industrial" style, with dark black as the main color, and the large glass circular ceiling at the top of the center of the hall adds to the mystery. The British-style ticket hall is spacious, and there are life-size models of the characters in the movie being screened, so you can take pictures. The "Movie Fever Circle" sells cars and peripheral products such as Marvel bags, and sketches and movie posters of important movie characters such as Marilyn Monroe and Mr. Bean can be seen everywhere in the public area, giving the movie a strong atmosphere. The service staff in uniform also behaved professionally.
Compared with the Yinlong store, the decoration of the Mong Kok Xintiandi store is slightly simple, with beige floor tiles as the main color and white counters, which is visually bright. The ticket center, the sales department, the self-service ticket machine, and the No. 1-5 halls are located on the 4th floor, and the cinema hall is built around the hollow hall of the commercial building, and the space is not open. Hall 6-10 and the giant screen hall are located on the 5th floor, and there is an escalator to the 5th floor in the cinema, but it only rises and does not fall.
The air conditioning in the theater is strong, the seats are only made of ordinary cloth materials, and some seats will make a squeaky sound when leaning back, and the back design of the chair supported by the raised neck can not fit the body shape of most consumers, especially for petite people, the raised part is on the back of the head, and the viewing process is more exhausting. There are hooks on the back of the chairs to hang bags, and there are couples' seats in the last row. There are many signs at the intersection, and the location of each theater is clear. At the entrance of the theater, you can see a large number of firefighting facilities such as fire extinguishers, gloves, and rubber shoes, so you can see a lot of firefighting equipment, and the viewing process is very safe.
Each ticketing platform will not sell tickets separately for the two stores when selling movie tickets for Xiaoshan Dana Cinema, but will indicate the branch where the theater is located, such as "Hall 1 Mong Kok 4th Floor", "VIP2 (Yinlong)", etc., you need to pay special attention when buying tickets. Due to the high overall positioning, good service and good equipment of Yinlong store, the ticket price is often about 80% higher than that of Xintiandi store, and even slightly higher than that of Broadway Cinema, which is known for its high ticket price, but the movie-going experience is also significantly better than that of Broadway, making it the first choice for high-end movie-watching experience.
Although the theater is located in Xiaoshan District, the transportation is very convenient. The two stores are located on the upper floors of the two shopping malls "Mong Kok Xintiandi" and "Yinlong", only separated by a city road, and the Hangfa Factory subway station of Line 2 is located between the two stores, which is so close that pedestrians can shuttle between the two stores through the underground passage of the subway station. Vehicles can be parked in the underground parking lot of Yinlong Department Store and the underground parking lot of Xintiandi in Mong Kok, which are charged by hour and are very convenient to go by car.
