Xinyuan International Cinema Cultural Plaza Store is located in Area C of West Lake Cultural Plaza, located in the political, economic and cultural center of Hangzhou, adjacent to the most prosperous commercial center - Wulin business district, gathering a large number of people, with a superior geographical location, and has occupied the top three annual box office in Hangzhou for many years.
With a total area of nearly 10,000 square meters and a total investment of about 60 million, the Cultural Square store is equipped with 16 digital theaters and nearly 2,000 seats, including 12 ordinary halls, 3 VIP halls and 1 IMAX theater. Located on the fifth floor, the IMAX theater covers an area of more than 500 square meters, can accommodate 342 people, has a screen width of 20 meters, and a height of nearly 12 meters, which is the first IMAX theater in Zhejiang Province.
The cinema has five floors, and due to its location in a commercial plaza, there are many entrances on the first floor. The cinema is decorated with a variety of popular movie character models, and the decoration style is lively, although it is not as high-end as CGV and Baimeihui Cinema, but the relaxed atmosphere like a theme park is more favored by children. There are 8 self-service ticket machines on the first floor, so you don't have to worry about long queues during peak hours. Although there are many floors, the signs in the theater are very clear. The fourth floor is an administrative area, and there is no cinema hall, which is particularly depressed. The ceiling above the escalator from the fourth floor to the fifth floor is designed as a "starry sky", creating a scene of stars and meteors as the lights change. The first, third and fifth floors all have a sales section selling snacks and drinks, but the first floor has a richer variety.
The cinema is free for children under 1.2 meters, and children between 1.2 meters and 1.4 meters need to purchase a half-price ticket. The last row of the general theater is for couples, and tickets need to be purchased by group. Although the seats in the theater are slightly old, they are spacious and soft, nearly twice as thick as other theaters, and the viewing process is comfortable, but the distance between the front and rear rows is slightly narrower.
The cinema is only 324 meters away from the nearest subway exit of West Lake Cultural Square on Line 1, and the traffic is very convenient. The parking space on the first and second floors of the square is sufficient, even if it is the golden hour on weekends, it is basically enough, suitable for driving, charging 5 yuan / hour, capped at 30 yuan.