Compared with the previous two studios, Broadway Studios has a more intense movie atmosphere. Next to the ticket center on the third floor is the Kubrick Bookstore, which offers a large number of books, DVDs, records and other cultural food related to movies. As a member of the National Art Film Projection Alliance, Broadway Cinemas often screens some literary films, and at the same time, based on its brand positioning, Broadway Cinemas will also separately plan or undertake some film festival screenings.
Broadway Cinemas Hong Kong is a cinema chain owned by ATAL Films Limited with a history of more than 50 years, and Broadway Cinemas is one of its five major cinema brands. At present, Broadway has two stores in Hangzhou, one is the MixC store with Chinese giant screen and IMAX, and the other is the Binjiang Powerlong store.
The MixC store has 12 digital screening halls and all of them can play digital 3D movies, with a total of 1,920 seats. With a capacity of 464 people, the IMAX Hall (Hall 1) has a screen height of 12 meters and a width of 22 meters, making it one of the largest and highest-definition IMAX screens in Hangzhou, which is equivalent to erecting a basketball court to make a screen. There are 20 (40 people) double couple booths in the last two rows of the No. 8 China Giant Screen Hall, although the width and material of the seats are exactly the same as those of the front row of non-booths, but the spacing is close to 1 meter, which is more private. It is recommended to select seats in the giant screen hall in row J in the transition area of the third and fourth floors, and the spacing between the rows is wider. Since the screen in ordinary theaters often has the impression of leaning backwards, it is recommended to choose a position located at the back of the best viewing area for better results.
The sound system in the theater adopts international advanced digital stereo equipment, Dolby Digital Electronic 3-way JBL audio and Danish crown amplifier system and Dolby's latest CP650 6.1 channel system, using British imported metal wide-angle screen, and the projector is the American brand STRONG. The auditorium is also equipped with a conference amplification system to meet the needs of various events. The upholstery and curtains in the hall are made of imported materials to ensure the best sound absorption and sound insulation, thus bringing consumers an excellent movie-watching experience.
The interior of the cinema is similar to the bright white style of Paragon Cinemas, mainly using gold, white, and beige to make it appear spacious and bright. The 5th floor is deeper, but the location of each theater in the passage is clearly indicated. There are multiple exits in the auditorium, and IMAX Auditorium 1 even has parallel three-level emergency exits leading to the third, fourth and fifth floors of the MixC, and only the entrance and exit of the fifth floor will be opened daily to prevent the audience from getting lost after the screening. The sales department and self-service ticket machines are located next to the Kubrick bookstore, and the stalls are small and the variety of food is small. There is a parking lot in the MixC, and you can enjoy free parking if you spend more than 300 yuan in the mall.
