Opened in February 2002, Cuiyuan Movie World can definitely be called a "time-honored" cinema in Hangzhou. The first phase of Cuiyuan Movie World was built by the former Zhejiang Film Corporation with an investment of 25 million yuan, and is another movie supermarket after Zhejiang Qingchun Film World. In order to keep up with the development of film technology, Jade Garden Movie World underwent renovation, equipment upgrade and second phase of hall expansion in 2014, and the second phase of the cinema opened in June 2016.
The brand-new Zhejiang Cuiyuan Movie World currently has a large space of 7,300 square meters and 2,020 seats. On the basis of the original phase of 12 laser halls and 1 VIP hall, 1 248-seat Dolby Atmos giant screen hall, 1 128-seat Dolby Atmos hall and 2 laser halls have been added, becoming the first all-laser cinema in Hangzhou and the first cinema with Dolby Atmos auditorium in the west of the city.
The cinema adopts the international advanced TMS automatic projection management system, the latest Barco projection equipment and laser film projection technology, and presents excellent picture quality, high brightness level, and better color gray performance ability, strong image hierarchy, and better 3D stereoscopic effect. The Dolby Atmos sound effect that has been created with a huge amount of money can be combined with the content of the film to present dynamic sound effects, which more realistically realizes the sound field surrounded by far and near, showing more sound details, and raising the viewing experience to a higher standard.
The cinema seats are all made of American Aiwen brand products, which is more comfortable for watching movies, except for the No. 11 hall, which has no couple seats, and the last row of the rest of the theater halls is set up with couple seats. In addition, Jade Garden Movie World has also installed and designed disabled passages and seating areas, which are very user-friendly. There are plenty of self-service ticketing machines in the theater, rest seats along the route, massage chairs, and a video game shop in the lobby that is a great place to pass the time while waiting to watch a movie. In addition to the snacks on sale in the sales department, there is also a "foodie dad" snack supermarket in the theater, with more diverse choices.
Cuiyuan Movie World is similar to many local theaters, the service attitude is very general, the decorative elements are mixed and matched, the style is messy, the decoration level is far less high-end than the national chain cinema, the movie character model texture and layout placed in the cinema are not as sophisticated as Xiaoshan Dana Cinema, fortunately, the price is affordable, the average ticket price is below Wanda Cinema, and the box office has remained in the top 10 in Hangzhou in the past two years, and its influence should not be underestimated.
Consumers who come by car to watch the movie should not forget to go to the theater counter to receive a free 3-hour parking coupon with their movie tickets and parking cards on the same day. Parking at the cinema during the day is more convenient, but parking during the golden hour in the evening is very difficult and often congested, so it is recommended to go to the theater during peak hours or take public transportation.
