Since the opening of the first multiplex cinema in 1998, CGV has 420 high-end cinemas and 3,239 high-quality screens in China, South Korea, Vietnam, the United States, Indonesia and other countries and regions, with 4DX technology, Screen X technology, and 4DX VR technology. After entering the Chinese market in 2006, it has successively opened more than 90 high-end cinemas in Beijing, Shanghai, Zhejiang, Guangdong, Hong Kong and other places, gradually standing out among many well-known cinema brands.

At present, CGV Star Gathering Cinema has two stores in Hangzhou, namely Sino-Ocean Ledi Port Store, which opened in July 2017, and Binjiang Tianjie Store, which opened at the end of 2017. Although they have not only been open for a long time, the two theaters have achieved outstanding results in the box office of Hangzhou in 2018 (as of the date of writing) in 2018 (as of the date of writing), which shows the favor of consumers.

Binjiang Tianjie store has a total of 10 cinema halls and 1,831 movie seats, which is extremely open. The cinema hall has a complete range of types, new equipment, and a good viewing effect. In addition to the regular 2D and 3D theaters, the 4DX theater is equipped with dynamic seats, which can simulate action effects such as vibration, back, backward, and left and right, and with environmental effects such as wind, lightning, aroma, spray, and bubbles, so that moviegoers can fully immerse themselves in the plot of the movie. POPHERE X BREAKS THE TRADITIONAL SQUARE CINEMA MODEL AND USES AN EGG SCREEN, 9.1-CHANNEL STEREO SURROUND SOUND (SKY 3D SOUND), AN ANGLE-ADJUSTABLE SEAT (LAY BACK CHAIR), AND A CURVED DOME DESIGN TO BRING MOVIEGOERS AN IMMERSIVE MOVIE-WATCHING EXPERIENCE. Leather massage chairs are used in the Momoda massage chair hall, but you need to scan the code to pay for the experience, and the same massage chair is also available in the cinema lounge area.

It should be noted that when booking tickets and selecting seats, consumers will find that the seats in ordinary theaters are concentrated on one side, and there will be a blank space on the other side. This is the entrance and exit of the theater, so there are no seats, and the seat selection should be based on the center line of the screen, and there is no need to choose the other side according to the density of the seats, which will miss the best viewing area in the middle.

Sino-Ocean Ledi Port Store is the first CGV store in Hangzhou, with an area of nearly 6,172 square meters, 9 digital theaters and 1,560 seats. In addition to the 393-seat IMAX hall and 4DX hall, there is also a GOLD CLASS VIP room, which uses first-class seats to perfectly combine high-end screening hall and café.

Both stores maintain the service quality of high-end cinema chains. The bathrooms are clean and thoughtfully designed, the toilets are American Standard and TOTO's washbasins and Clean Dry. The women's toilet has a low height and is safe for children to use, and there is a cute sticker on the toilet lid, which makes people think that they have entered the children's toilet by mistake. At the entrance of the theater, you can also see a billboard to popularize fire protection knowledge, the sign at the door of the theater clearly marks the seating arrangement and the location of the entrances and exits, the space of each passage is open, and the safety channel signs and emergency lights can also be seen everywhere, making the viewing process more reassuring. The ticket inspection process is generally equipped with 2-3 staff members, wearing white gloves and distributing 3D glasses, although busy on holidays, it is also well organized and the service is in place. It is worth mentioning that the cinema is also specially equipped with children's cushions, children's 3D glasses, children's movie tickets, children's packages, etc., so that children who come to watch the movie can also enjoy a good movie-watching experience.

CGV's brand philosophy is "Beyond the Cinema", and the interior decoration of the cinema is also distinctive. Adopting the American retro style decoration style, the walls are mostly paved with red bricks or cement bricks, and the black columns and door frames build the overall frame of the theater room, bringing a strong industrial atmosphere. In order to temper the dark tones, the theater uses a large number of white point light sources, including the hall door number, CGV logo, ceiling decoration, and even the hall number is a combination of point lights. Compared with the decoration of traditional cinemas such as Wanda Cinema and Shanghai Film Cinema, the characteristics are distinctive and refreshing.

The disadvantage is that a large number of English signs are used in the theater, such as: RESTING ROOM, CINEMA, "THIS WAY PLEASE", VIP LOUNGE, SELF TICKETING, TICKET BOX, etc., and there is no Chinese, which is not a good experience for consumers without English foundation.