Diners who like to order crayfish takeaway are no strangers to shrimp in jackets. Founded in Beijing in 2014, Jacket Kitchen focuses on the O2O operation model, and launched "Jacket Shrimp" the following year, which is popular among consumers, with a user repurchase rate of 75%. Victor Mayr-Schönberg, author of "The Age of Big Data", also praised the jacket's shrimp. The core strength of a traditional crayfish restaurant is the secret recipe of its own chef, and the departure of a chef can have a huge impact on the restaurant's competitiveness. As a company that specializes in online delivery, Jacket Shrimp has come up with its own solution. First of all, all the sauces in the kitchen are developed by the kitchen R&D team to avoid the influence of the chef's secret recipe on the company. Secondly, the chef only needs to have the corresponding cooking technology, which realizes the standardization of product production. The most popular shrimp in the jacket is the cumin spicy crayfish, the shrimp meat is firm and elastic, the shrimp yellow is bitten down, the strength is not well controlled, there may be juice splashing, the spicy smell is also well combined with the sweetness of the crayfish, and the freshness is very guaranteed. The spicy skin shrimp is also worth a try, although the shrimp shell is not easy to peel, but the meat is very crisp and crisp, and the fragrance is three-dimensional and full. Crayfish in garlic sauce and spicy snails are also very popular dishes among customers. At present, there is no physical store for the shrimp of the jacket, which is somewhat a pity. However, in terms of takeaway, the shrimp of the jacket is good enough. The shrimp of the jacket provides every customer with a kit equipped with wet wipes, gloves, aprons, toothpicks, tablecloths, garbage bags, etc., which is very intimate. As an O2O enterprise, Jacket Shrimp attaches great importance to user feedback. The company will conduct a return visit every day to let customers give opinions on taste, timeliness, packaging and so on. As a result, the shrimp of the jacket can obtain the information and data of the market on product iteration in a timely manner, and continuously improve it with high efficiency.